A Study On Enhancing Countermeasures Of The Tourism Demonstration Zone In The BINGTUAN Tuanchang Based On Tourists’ Perception

With the development of economic globalization and the improvement of people’s living standard,China’s tourism industry has made great progress.Under the national policy,the tourism industry has a clear strategic position in the national economy.Based on the perspective of tourists’ perception,the improvement of tourists’ satisfaction in tourism becomes the focus of the industry.Global travel is produced in this context,aims to establish a travel patterns of the developed system,realizing a complete coverage of the tourism industry,its development goal is to create a space order,products rich in tourism services.This paper,taking the 10 th group of the first division of xinjiang corps as an example,puts forward the countermeasures for the improvement of the tour demonstration zone.Based on the relevant theories of global tourism and tourists,the basis of the definition and research status at home and abroad,this paper introduces the ten regiments division group global tourism demonstration area tourism development present situation,including the location of transportation,the natural environment,social and economic development and the present situation of tourism resources and the whole domain of tourism space to construct has carried on the detailed introduction,and by means of questionnaires on ten group global tourism demonstration area of different types of the tourists’ perception of IPA and expectations of perception,the correlation of the tourists’ expectation and perception and behavior characteristics,etc are studied and analyzed.Also selected the global tourism demonstration area of domestic outstanding case for reference,including long store tonglu,zhejiang,Beijing,chongqing wulong three global tourism demonstration area,respectively analyzed the experience enlightenment to it.Last for ten group global tourism demonstration area construction from ideas,improve,improve quality and enhance security related to four aspects proposed countermeasures,such as perfecting the basic facilities construction,mining area characteristics and integrate tourism resources,increase the propaganda,improve staff quality,innovative form of rich content,such as tourism products,make ten group’s global tourism sustainable development.