Research On College Students'“Naked Loan” Consumption Alienation Problem

In the past two years,college students' "naked loan" consumption has become a hot issue in society,which challenges the moral bottom line of society.College students' "naked loan" consumption is a kind of liability consumption,and this kind of consumption did not realize their true value and feel the real happiness,freedom,in turn,pinched by consumption.Thus,college students' “naked loan” consumption is a typical kind of consumption alienation.However,this kind of consumption is not an accidental individual event,but a group event involving a large number of College students.In these events,college students and their families are the direct victims,they suffered not only the loss of money,but also the physical and spiritual dual destruction.Therefore,the research for this problem is beneficial to analyze and master the current consumption situation of the college students,tnen discover and solve problems;and help to improve college students' understanding of the alienation of consumption and its harm and pay attention on this issue,and guide students to a correct and reasonable consumption.Based on the related data of college students "naked loan” consumption,analysis and research on the consumption of college students by literature data collection,questionnaire and interviews,expounds the basic concept of college students' “naked loan” consumption and consumption alienation,discusses the basic theory of Marx's consumption theory,theory of alienation,consumption alienation theory and consumption ethics etc..The paper analyzes the current situation of college students' consumption actuality,firstly focuses on the problems of consumption alienation in college students' “naked loan” consumption,the psychology,objective and behavior of consumption have been alienated.Then we study the negative influence of college students' “naked loan”consumption alienation on the individual,family,school and society.We analys the reasons for college students' “naked loan” consumption alienation,including three aspects: first,college students lack the education of ' consumption from family and school;second,the influence of College Students' consumption environment,the impact of consumerism,mass media,the network lending platform lack of supervision;third,the development of college students,namely consumer psychology is not mature financial ability,the deviation of outlook on life and value.There are three measures for these reasons: first,to play the family and schoolshuold pay attention to college students' consumption ethics education;second,government and mass media should take measures to renovate the environment of consumption,and strengthen supervision on the network lending system;third,we should bring students' subjective initiative into play,make them actively accept Marx socialist consumption ethics education,enhance the awareness of financial management,improve financial management capacity,establish their correct values.Thus the college students "naked loan" consumer alienation gradually resolved until completely eradicated.Based on the students' “naked loan” problem of consumption alienation research,I have drawn four conclusions: first,if labor alienation is one of practical problem in Marx's era,a prominent real problemfor us is the alienation of consumption;second,through the investigation we found that the overall condition of consumption the current college students is rational and healthy;third,some college students have consumption problems,even the consumer alienation phenomenon,college students' “naked loan”consumption is one of the most typical one.Fourth,to eliminate the problem of "naked loan" consumption alienation of college students,is conducive to college students to establish the correct values,conducive to the healthy growth of college students,is conducive to family harmony,is conducive to building a socialist harmonious society.Consumer group of students is the organic part of social consumption,and the study on college students' “naked loan” consumption alienation can make the consumption problems in the whole society moer clear,therefore,can lead the whole society correctly,rational,scientific,healthy and sustainable consumption by college students consumer guide.