Research On Cultivation Of Chinese Residents' Consumption Based On Marxism Consumption Theory

Our country is in an important period of economic restructuring,and the importance of consumption has become increasingly prominent.At present,the main countermeasure of our country to guide consumption is to promote demand and stimulate consumption.However,such policies do not achieve the expected results.Therefore,we need to explore the connotation and value of Marx's consumption theory,and seek some new ideas and methods of governing our consumption.Based on the study of Marxism Consumption Theory at home and abroad,this paper takes Marx's Consumption Theory as the theoretical basis,puts forward the important problems that exist in current resident consumption power in our country,and then analyzes and studies the main reasons that restrict the improvement of China's consumption power.Finally,We put forward countermeasures and suggestions about research on cultivation of residents' consumption power.The full text is divided into five parts.The introduction part introduces the research background of this topic,the significance of the research and the current situation of the research about the consumption theory at home and abroad,and defines the connotation and classification of consumer power.The main content of the first chapter is the interpretation and enlightenment of Marx's Consumption Theory.By explaining the basic content and logical level of Marx's Consumption Theory,this article further reveals the contemporary value of Marx's Consumption Theory and overcomes the theoretical predicament in which the economic crisis theory of Keynes is used to guide the management of China's consumption deficit.The main content of the second chapter is to put forward the important problems existing in the consumption power of residents in our country.For example,the structure of resident consumption power is too single,over-emphasis on purchasing power and neglect of developing consumption power,lack of awareness of consumer satisfaction,Transfer problems and so on.There exist three paradoxes of current resident consumption power in our country: the paradox of cultural education quality and consumption power,the paradox of income and consumption power,the paradox between potential consumption power and actual consumption power.The main contents of the third chapter is to analyze the current main reasons restricting the improvement of residents' consumption power in our country,which focus on four factors: productivity is out of touch with consumption power,the scientific concept of consumption has not been established,the traditional consumption habits are difficult to change,and the market imperfections.One of the most fundamental cruxes is the disconnection between productivity and spending power.Only production that satisfies the basic purpose of consumption can be the real effective production,so that consumption can play a guiding role in production.The main content of the fourth chapter is to put forward countermeasures and suggestions for cultivating residents 'consumption power in our country.Mainly to improve the structure of consumption power of residents and to reconstruct the cultivation system of residents' consumption power.Respectively,according to the capacity of residentsconsumption needs,the capacity of resident consumption selection,consumer spending power,and the capacity to satisfy the consumption of residents,some relevant countermeasures are proposed to cultivate four kinds of capacity.The innovation of this paper lies in the following aspects: Firstly,this paper proposes that consumption power is a system and breaks down consumption power into four kinds of capacity.From the structural point of view,to enhance consumption power and focus on overall improvement of consumption power,Which can help people to correct the wrong concept that consumption power is equal to purchasing power.Second,unlike most studies on supply and demand,most of the previous studies differ from one another in terms of the relationship between supply and demand.In this paper,we combine the cultivation of consumption power with the development of human beings and study the cultivation of resident's consumption power from the perspective of human development This will help solve the problem of insufficient consumption in the real sense and achieve a sound development of the national economy.