Study On The Selection And Optimization Of The Profit Model Of Family Farms In J County

Family farm as a main important constitute part of new type of agricultural management,retain the characteristics of the management of farm household,and promote peasants' income by scale operation,which is suitable to the Chinese situation,is an effective way to solve the questions such as "who will cultivate the land" and "how to be good",is an effective force for the development of modern agriculture in our country.So,realizing the level of agricultural intensive management level is one of the important way to develop the farm family.J county is located in the agricultural province,has rich natural resources to develop agricultural.Since 2015,the legally registered family farms have sprung up.First of all,this paper uses the method of literature review,makes a literal review of research in the field of family farms and profit model of scholars at home and abroad in recent years,and based on the transaction cost and value chain theory.Secondly,from the perspective of qualitative,and analysis from J county family farm insinuation,refine to draw its internal advantages and disadvantages,the opportunities and threats of the external environment.Comparative analysis the relationship between the new type of agricultural management main body,focus on the differentiate similarities and differences between family farm and agricultural professional investors?professional cooperatives?the agricultural leading enterprises.Through on-the-spot investigation J county registered 136 family farms,business categories include 3 types of planting?breeding and combining planting and breeding.According to the existing profit model can be classified into five types,product pyramid profit model,unique profit model,regional leading profit model,brand profit model and network marketing profit model,from the four elements of profit source,profit point,profit and profit barrier to carry out typical case analysis of the family farm under five different profit model.Again,adopt quantitative analysis,build the financial index system to evaluate the profit model of family farm,screening of 15 sample data,the non-dimension financial indicators ordering results show the merits of the different profit model,complete the evaluation of family farm profit model,make sure J county can be the key to promote the profit pattern of profit model is network marketing.Then analyze and find the existence four questions of this profit model are profit source easilyaffected by market fluctuations,narrow profit sources,profitability measures easily copied and profit barrier is the result of stress,land circulation is difficult.Finally,put forward J county can key to promote optimization countermeasures of the profit model respectively from the four constituent elements of profit model.The conclusion of this paper,that J county can focus on promoting the profit pattern as the network marketing profit mode,to achieve optimization of the profit model to overcome the impact of capital,land circulation and industry risk three unfavorable factors,hope for the development of family farms in J county to provide certain reference and basis.