The Influence Factors Of Tourist Satisfaction Research Parent-child Type

Parent-child travelling experience exploration phase,the market start period,overdrive,according to Analysys forecasts and then into mature application period after 2018,but the theory of parent-child travelling development couldn't keep up with the pace of market development.Satisfaction research has long history,ECSI,ACSI consider perceived value and quality awareness as well as customer expectations have effect on satisfaction.Also some scholars specialize in perceived value's impact on satisfaction,but the perceived value of different groups have different dimensions,in this paper,the parent-child tourists perceived value dimension is discussed,to enrich the theory of value.This article puts forward eight variables,34 indicators,through the investigation of the data using SPSS analysis,the following conclusions:Type 1,there are 8 dimensions of the influencing factors of parent child tourist satisfaction.Brand image,economic cost perception,non economic cost perception,emotional value,educational value,social value,Resource value,service value.Type 2,parent-child tourists Satisfaction individual has differences.Genderand travel times has no difference.Different age,income,education of background and different group have significant differences.Type 3,parent-child tourists Satisfaction has a significant effect on satisfaction.Economic cost and noneconomic cost awareness and has a negative correlation,overall perceived value brand image,economic cost awareness,noneconomic cost awareness,emotional value,education value,resource value,service value,social value and the overall perceived value has relevance,satisfaction and overall perceived value.The research on the development of changde happy water world:First of all,the analysis and management of customer value is the core of market orientation.Second,the scenic spot should provide "High return" and "low price" to attract more tourists.Thirdly,formulate corresponding enter taiments and racte accordong to the different age,income,education background.In the end,Tourists' perceived value should be consistent With the area of investment and service level.