| Real estate industry is one of the pillar industries in the national economy.It does not only relate to the overall economic development trend,but also closely relate to the people’s livelihood.As one of the leading companies in local industry,Hunan Xiaoping Real Estate Company is in a critical stage in its development strategy.Therefore,it is particularly important for Hunan Xiangfeng Real Estate Company to position the company’s strategy,to identify the strategic development objectives in the next phase,to carry out the effective development strategy and business competitive strategy,to continue to maintain the leading regional market and to obtain competitive advantages in the market.With the guidance of the related strategic management theories,the macro environment and industry competition environment of Human Xiangfeng Real Estate Company are in-depth analysis in this paper.It is clear to the company for its opportunities and threats.And with the aid of the tools of PEST,Five Forces Model analysis,the company’s internal resources and capabilities are analyzed.It is clear to the company for its own strengths and weaknesses so that the company’s mission,vision and the general strategic target are determined and the enterprise feasible strategies are selected and analyzed and the development strategy of the company is put forward.Under the guidance of the company’s development strategy,the company’s main competitive strategies are proposed.For the effective implementation of the strategy for the company,this paper presents the implementation plan,and puts forward the corresponding security measures from three aspects.It has carried on the analysis to the expected income after the implementation of the strategy,and future strategies for avoiding the risks and countermeasures are described.Making appropriate strategies will help enterprises to identify their position in the market competition,improve the profitability of enterprises and economic benefits.Through the strategic study of Hunan Xiangfeng Real Estate Company,it can provide a reference model for other local real estate companies,the development of the real estate industry in Changsha has a certain guiding significance. |
