| After 20 years of fast development,the Chinese real estate industry is approaching its end.In particular,During this period,the relation between the demand for and the supply of the market has been gradually altered,and the supply and demand have been in equilibrium.The seller’s market is becoming a buyer’s market,And the property sector is bidding farewell to the rapid development stage of "crude preparation" and returning to a medium pace of rational development,where the sector is becoming more competitive.Meanwhile,the government has tightened macroeconomic control over the real estate sector,which has further worsened the situation.Responding to the changing circumstances,real estate companies started to change,focusing more on customers’ needs.Focusing on the improvement of the quality and quality of their products and the expansion of their service capacity,paving the way for the development of a variety of high quality activities.In this paper,the author analyses the state regulatory policy and the operating environment of the real estate industry,which has a great impact on the development of the real estate.Finally,the thesis concludes that the real estate industry is entering a significant period of strategic transformation.Based on the analysis of national policy and competitive environment,this article illustrates the realistic significance of strategic adjustment of real estate enterprises.On the basis of SWOT analysis,this article comprehensively analyses the inner and outer environment of GX and draws the conclusion that to achieve sustainable development,Can’t depend exclusively on developing its main business for profit The document concludes that GX has to not only acquire,Moreover,it is necessary to create conditions and measures to improve the core competitiveness of GX in order to achieve its strategic goals.The findings of the research are of great significance for other real estate companies in formulating and adjusting their development strategies. |
PDF Full Text Request