Research On The Enterprise Culture Of An Yi Rural Cooperation Bank

Enterprise culture is the value system of an enterprise,is a special organizational culture,its basic features include guidance,motivation,condensation,radiation and specification etc.Through the development of positive enterprise culture,can add new vitality for the enterprise,and thus have a significant economic value and social benefits.Bank as the typical financial enterprise,cannot leave the culture construction in the process of realize the healthy and stable development,at the same time this also is the key to daily operation and management.Enterprise culture construction and innovation,to enhance the competitiveness of the bank,to achieve sustainable development has far-reaching significance.AnYi after the establishment of rural cooperative bank,to serve the local economy,pay attention to the connotation development,attaches great importance to the enterprise culture construction,in spirit,pay attention to advocate "to build a modern bank,shaping the brand image in the local" of the enterprise vision,"diligent,loyal,serious,pioneering,security,to create" core values,"dedication,integrity,service,innovation" the enterprise spirit and "credit first,win-win cooperation" business philosophy.At the same time,by improving the bank internal working environment,to shape good corporate image,strengthen publicity,strengthening the construction of material culture;From the leadership system,organization system to strengthen the construction of institutional culture,From "entrepreneur,enterprise model character,enterprise employees" three aspects to strengthen the construction of behavior culture.AnYiNong close bank enterprise culture construction has made quite a success,played an important role in the sustainable development,but compared to age development and environmental requirements,the enterprise culture construction also exist "vision is missing,imperfect system,insufficient system,staff into cultural construction" and other aspects.To solve these problems,we need from the "economic environment,social environment,regional culture influence,its development history" and other aspects.In general,strengthen AnYiNong bank enterprise culture construction,systematic basic premise is the enterprise culture,and then on this basis,according to the specific planning and design,arrangement,and step by step,according to the system,the overall implementation step.In particular,is through the material,system,behavior and spirit clearly knowing the objectives and specific content of the construction of multiple level,effectively stimulate enterprise consciousness,brand consciousness,innovation consciousness and service concept,to promote and deepen the accord with AnYiNong bank characteristic system of the enterprise culture construction,guide the future development.