Evaluation On The Competitiveness Of Intellectual Property For Chinese Household Appliances Enterprises

Under the background of industrial upgrading and transformation of old and new economic power,all industries in our country have recognized that intellectual property is very important for innovation to stimulate the industrial structure upgrading and to develop the high-tech industry.So the competitiveness rights of intellectual property gradually become part of the enterprises competitive power,it is not only related to the ability of intellectual property rights,but also related to the core of enterprise innovation.In the era of economic crisis,household electrical appliance enterprises,as one kind of traditional advantage enterprises,is facing difficulties such as industrial upgrading or transformation.Innovation is the key to the development of household electrical appliance enterprises.Furthermore,the innovation of the enterprise cannot do without the protection of intellectual property.Thus,it is of significance to study the firms' competitiveness rights of intellectual property on their own ability and the transition of Chinese economy in the environment of knowledge economy.Based on the latest research results at home and abroad,this paper expounds related theories and defines the characteristic of household appliance enterprises,and summarizes the characteristics of this industry of China.Secondly,based on the principles and ideas about designing index,this paper uses the software called NVIVO8 to analyze the data that gathered.Then through preliminary construction and optimization,the author could make sure the indexes that are practical and comprehensive.Finally,according to the constructed indexes,the author collects data that we need.Then the author uses factorial analysis to stimulate the indexes and uses Cluster analysis to analyze the result.Trough calculating every first index weight with entropy method,the author gets the household appliance enterprises intellectual property competitiveness ranking.In the analysis process,this paper point out the problems and put forward the suggestions.