Shaanxi Electronic Information Group Development Strategy Research

Electronic information industry is the development and production of electronic equipment and electronic component. Technical development of electronic information industry rapidly, it occupies an important position in national economic development. Although the electronic information industry of China's extraordinary development speed, but with the process of economic globalization, the increasingly fierce international competition, the development of electronic information industry is still facing new challenges. Shaanxi Electronic Information Group, located in western China, is located in western development and key locations along the way, how to adapt to economic development, to grasp the opportunities the wave of globalization, to find a suitable development strategy, enhance corporate value and worthy of further study.As used herein, SWOT analysis Shaanxi Electronic Information Group's development strategy, combined with corporate strategic management theory and analysis methods, analysis within the group, the external environment facing the strengths and weaknesses, opportunities and threats indicate existing strategic problems Good for its strategic development. Finally, suggestions to ensure strategic planning to implementation. In this paper, through the study found:lack of macro strategy currently exists Shaanxi Electronic Information Group Strategic Management, positioning is not clear, the lack of competition, lack of brand strategy, innovative measures are not in place and other issues. SWOT analysis results:Shaanxi Electronic Information Group, the advantage is that the Group financial strength and scale advantages, optimize the industrial structure within the group, the combination of large group strategy; disadvantage is that the product to adapt to the lack of market capacity, inadequate capacity for independent innovation, the need to further expand investment and financing channels; chances are, in line with the Group's strategy of industrial development in our province strategic planning, industry cluster effect in the province led the Group's strategic development; the challenge is to further adjust and optimize the product structure needs, lack of cooperation between industrial groups, more than competition. Followed by the study, obtained Shaanxi Electronic Information Group's development strategy:to maintain steady growth, the implementation of "going out" strategy; optimize the industrial structure, promoting reform group; enhance internal control, build brand image; strengthen personnel policy, improve the innovation drive. Safeguards proposed strategy is implemented then the chosen. And then propose safeguards that the selected strategies can be implemented, including organizational measures, innovations and incentives, capital and other measures.