| From the current situation of China’s agricultural market,agricultural production will become large-scale and people’s demand for agricultural products will be more inclined to high-quality,high efficiency.It’s green health food that is the trend of agricultural consumption.Fresh,nutritious and harmless is pursuit the quality of agricultural products consumption society.Hunan is a big agricultural province,so it’s a pivotal position in the country for the tea,citrus,camellia,pig,cotton,rice,edible fungus and other agricultural products supply.At the same time,Hunan is the only mobile e-commerce pilot demonstration province.Agricultural supply and sales problem is "long-distance cross-regional",and agricultural e-commerce has a great opportunity because it can be cross-regional integration,making up the agricultural circulation problems.However,how to build e-commerce trading platform for green agricultural products has become the core issue of social concern,it is worthy of scholars to conduct in-depth research and analysis.Unfortunately in the existing research on green agricultural e-commerce trading platform is few,less study of green agricultural products e-commerce trading platform of Hunan province.Through the study on the current status of the agricultural products e-commerce transactions,we expound the e-commerce,e-commerce of agricultural products,agricultural products in Hunan province e-commerce and agricultural development of B2 B e-commerce trading platform,and study B2 B e-commerce trading platform for success case,analysis of Hunan agricultural products e-commerce trading platform to build.Based on this,this paper expounds the green agricultural products e-commerce trading platform business model design,technical design,platform of promotion and operation of platform.Finally we analyze the possible risk in the e-commerce transaction platform and response,this study of Hunan province,the development of green agricultural products e-commerce trading platform has important significance.This study proposed the construction of green agricultural products e-commerce B2 B trading platform.In order to realize the green agricultural products production and sales of the docking,and to provide relevant certification of green food,whole monitoring and point-to-point transport,to reduce the cost and the circulation,the final formation of green agricultural products supply chain from field to table,and set up the "green agriculture agricultural products" brand.This study is not only a reference to the development of green e-commerce trading platform in Hunan Province,but also provides a reference for the construction of e-commerce platforms in similar provinces. |