Research On Development Strategy Of Xiamen Riyuegu Hotsprings Resort

As China's economic structure adjustment and consumption upgrade, leisure tourism industry has been rapid development. Hot spring resort is an important form of leisure tourism industry, which also shows the explosive growth in recent years. Fierce competition in the market, but also led to the emergence of Hot Springs Resort product service homogenization, repeat construction, price competition and other issues, the industry's development direction, development ideas aXiamen Riyuegu Hotsprings Resort is the development of an earlier, larger, more re concerned, mature business. From the beginning of operation to the expansion of the scale, but the radiation from the regional market in Xiamen national distribution, More than ten years of success, Riyuegu Hotsprings Resort is the ability to reflect on the strategic management.This paper analyzes the external development opportunities and the fierce competition and challenge of the industry in Xiamen Riyuegu Hotsprings Resort, Based on internal and external environment analysis, Firstly, the development strategy of Riyuegu Hotsprings Resort is defined, followed by the choice of strategy, and puts forward the strategy of development strategy implementation and guarantee method.In this paper, we use the strategy management analysis method to study the development strategy of Riyuegu Hotsprings Resort. The research shows that, in the current situation, Riyuegu Hotsprings Resort should take the strategy of differentiation in product and service, At the same time, we should integrate the management process and the value chain, and promote the development of enterprises on a higher level through the integration of the international and the Internet.