| China's real estate market-oriented process has gone through more than 20 yea rs,most real estate development companies have achieved rapid development,conce ntrated in the growth of profits.However,against this background,it is the fact th at China has a large number of real estate development companies,a small averag e size,and low industry concentration.The development of most real estate develo pment enterprises relies on the profits brought by land appreciation and rising hous e prices,but lacks the overall strategic planning of enterprises.Under such circums tances,it is of practical significance to study how real estate companies formulate development strategies to enable them to survive and develop better.First of all,this article takes the development strategy of Qinhuangdao Jinshen gda Real Estate Development Co.,Ltd.as the research object,comprehensively ana lyzes the problems and development trends of China's real estate industry,fully use s the combination of micro-analysis and macro-analysis,and makes quantitative ana lysis through data models Methods.Comprehensive analysis of the internal environ ment and external environment that Qinhuangdao Jinshengda Real Estate Developm ent Co.,Ltd.is facing.Secondly,this article comprehensively evaluates the resources and internal of t he enterprise,and at the same time adopts management methods such as macroeco nomic analysis model,Roland Berger's key factor analysis method,Porter's five for ce analysis model.The analysis shows the external opportunities and threats,intern al advantages and disadvantages of Qinhuangdao Jinshengda Real Estate Developme nt Co.,Ltd.Through the combination of qualitative analysis and quantitative analys is,it finds out the development strategy that Qinhuangdao Jinshengda Real Estate Development Co.,Ltd.should adopt.And according to the development strategy to formulate a specific strategic development model.Finally,this article formulates effective strategic safeguard measures for the propose d development strategy to ensure the implementation and correction of the strategy.And strive to formulate suitable development safeguards according to the actual sit uation of the company.It is hoped that through the formulation of these strategies and the implementation of safeguards,it will provide some practical help for the d evelopment of Qinhuangdao Jinshengda Real Estate Development Co.,Ltd. |
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