| Harbin exhibition organizers set up for many years hosted a large number of international and domestic exhibitions,to the prosperity of the Heilongjiang province and Harbin economy played an important role,but Harbin International Conference Exhibition & Sports Center Co.,Ltd.beside the outdated equipment and field area is small.Therefore it can't meet growing scale exhibitions,conferences and the needs of the sports events,and its operation mode,lead to the development of the convention and exhibition center did not achieve the desired growth and development bottleneck,so the optimization of the operation mode of the Harbin international conference and exhibition and sports center is imminent.This article in Harbin international conference and exhibition and sports center as the research object,through the analysis of convention and exhibition center,found that the current problems existing in the operation,and puts forward specific optimization scheme and safeguard measures,Suggestions for development of Harbin exhibition industry provides a vital.First of all,in this paper,the Harbin international conference and exhibition of the development of the sports center is analyzed.Through the business situation,organization structure,human resources,financial situation and the exhibition centre of the current development strategy analysis found that Harbin international conference and exhibition and sports center co.,LTD.,the existing problems and causes in current development strategy.Secondly,the external environment of Harbin international conference and exhibition and sports center were studied.Research using the PEST method to analysis the macro environment of Harbin international conference and exhibition and sports center,and from the whole situation of industry,industry trends,and international famous convention and exhibition center analyses the enterprise environment,the development of the industry for the strategic reengineering Harbin international conference and exhibition and sports center provides the basis of the external environment and successful experience.Thirdly,this paper formulated the development strategy for Harbin international conference and exhibition sports center.The Harbin internationalconference and exhibition and sports center has carried on the SWOT strategic analysis,and formulate the corresponding strategic objectives and principles,thus made the expansion of the hybrid strategy for the enterprise,and in the light of the concrete strategic focus and strategic focus to develop the matching function strategy,a clear direction for the development of the company.Finally,the article for Harbin international conference and exhibition sports center formulated the strategic implementation safeguard measures.Research from the talent team construction,the service system,the market main body,brand consciousness,international cooperation,policy and convention and exhibition industry enterprise credit evaluation etc.Put forward the corresponding construction and perfect measures,so as to ensure the effective implementation of the new operation mode. |
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