Inner Mongolia Yitai Group Development Strategy Research

Enterprise's development strategy is about the strategy of enterprise development,it is the sum of all kinds of strategies,which has the overall,long-term,basic.It is an important part of enterprise management science and economics,and it plays an important role in the development of enterprises.With the continuous improvement of the market economy system and the increasingly fierce competition among enterprises,the development strategy of enterprise is very important in the process of enterprise sustainable development.2015,domestic coal prices continued to decline,the coal industry suffered heavy losses,the market competition further intensified.Inner Mongolia Yitai group is Inner MongoliaErdos City,a large private energy companies,with coal production and transportation industry,so the profitability of enterprises also suffer.In such a harsh market environment,as the largest private coal enterprises in Inner Mongolia,to achieve strategic transformation is imperative.At present,enterprises are in the critical period of industrial upgrading and structural transformation,and the research on the development strategy of the enterprise has certain practical significance.Combined with the characteristics of coal industry,this paper analyzes the development strategy of the enterprise,through the collection of data,field survey and related personnel interviews,in-depth understanding of the framework of the enterprise development strategy,and combined with the local economic situation and the macro market situation,to analyze the internal and external environment of enterprise development,and establish a set of strategic evaluation system for long-term sustainable development of enterprises.This article first to the enterprise development strategy theory research overview,understand the theoretical research on the development strategy of the enterprise at home and abroad,then combined with the characteristics of the coal industry,analysis and evaluation of the external environment and internal conditions of Yitai group,summed up the core value of enterprise development concept and strategic positioning,to provide the basis for the following analysis and planning select the development strategy of Yitai group,based on a comprehensive analysis of factors of development strategy of the company,with the industry situation and the enterprise situation,puts forward the development strategy of the development direction of Yitai group.