Analysis On The Marketing Environment Of Farm Products In Mongolia

Mongolia is an important neighbor of China,The economic relationship between China and Mongolia have the.From Mongolia's own perspective,although the vast territory of Mongolia,but sparsely populated,which makes Mongolia's sales market is narrow,the size of the sales is very small,extreme lack of agricultural products.From the relationship between the two countries,Mongolia and China are Asian countries,China is the largest country in Mongolia's neighboring countries,Mongolia's East,West,South three sides and China border.In recent years,China's rapid economic development,the Mongolian economic and trade exchanges have been continuously strengthened.The development of bilateral trade between the two countries are not on the whole Northeast Asia economic prosperity effect.From the bilateral trade in recent years,the two sides can achieve the common interests of both China and Mongolia.Therefore,Mongolia's agricultural products marketing environment to explore and analyze,regardless of the economic development of Mongolia,or for China to better open Mongolia's agricultural products market,has a practical significance.This paper emphatically in Mongolia agricultural products marketing environment of qualitative analysis,profoundly expounded the agricultural products marketing environment of Mongolia,on the one hand,can know and understand the environmental and grasp the changes in the environment and development trend,the disadvantages,improve the adaptability to the environment;on the other hand,by knowing Mongolia Agricultural products marketing environment,open market of Mongolia.The expansion of the scope of trade between the two countries.The research object of this paper is the marketing environment of agricultural products in Mongolia,this article firstly introduces the basic theory of the marketing environment,mainly related to the concepts,theory and methods of analysis,laid the theoretical foundation for the following;and then analyzes Mongolia's agricultural products in the macro marketing environment,from the macro to the Mongolia country the marketing environment is analyzed in detail;then carried on the analysis to the micro marketing environment China Mongolia trade enterprises of agricultural products,the method of analysis using Potter's five forces model analysis;based on the analysis of macro and micro marketing environment for the use of SWOT analysis,a comprehensive analysis of Mongolia agricultural products the marketing environment,according to their own strengths,weaknesses,opportunities and threats,develop different marketing strategies;at the end of the two governments and related enterprises Measures should be taken to put forward their own proposals.