Changsha County Farmers Willingness To Invest And Invest Behavior

Along with the development of Chinese lower class society, the farming family's disposable income continues to increase, and they financial management system is transforming from the traditional system into more of the modern system.Farmers now can easily access information from outside of their farming community,therefore they are offered a lot more farming related investment opportunities,and the willingness to invest are growing.The development of farmers' investment will be very important to solving the agriculture issues,the development of farming industry and the farming community along with the China's financial development as a whole.Based on this,Using ChangSha county as an example, by the logit model of household survey data analysis,results show that the factors significantly influencing the rural residents' financial behavior are education,marital status, month income,rate of return and the credibility degree, and concluded the degree of influence of Changsha County farmers investment capital. On the basis of the survey data,makes a descriptive statistical analysis on the investment situation, structure and characteristics of the farmers in Changsha County.Results shows that the investment status of the farmers in Changsha County province is the first emphasis is on consumption,.Through the household investment behavior logit model,the data results show:Agricultural operation organizations, land circulation, farmland performance, borrowed money, new agricultural technology have significant impact on the investment behavior of farmers.According to the results of the analysis,to improve farmers' willingness to invest and the level of investment suggestions are as followed:Strengthen propaganda typical, to enhance the farmers' awareness of the investment, cultivating new body, guide the investment behavior of peasant household, improve the large subsidies, encourage agricultural project investment and improve the investment environment, expand investment channels for the farmers, strengthen professional education and training, improve the ability of farmers' investment.