| With the gradual ddeepening of system reform,business development and the improvement of internal management,Bank of YingKou as a city commercial bank,enhance comprehensive competition strength through seventeen years of development and accumulation.The deposits,loans,asset size and other main business indicators keep in the first place for nine years and occupy absolute advantage in banking of YingKou.In recent years,the rapid economic development of YingKou region has attracted many joint-stock Banks and city commercial Banks to open branches,and grab the market and human resources of the financial industry with excellent management system,high-level service and fat salary and welfare.Bank of YingKou faced with increasingly fierce competition.Meanwhile,under the circumstances of national economic adjustment,the commercial bank faces more prudent supervision policies and capital constraints,accelerating interest rate marketization,Internet financial shocks,financial disintermediation,with a variety of complicated factors interweave together,the development of the Bank of YingKou is facing unprecedented pressure.Standing at a new historical level and stage of development,it is important to explore and accurate for a period of future development strategy according to the environment changes in order to quickly responding to market.In this paper is based on the enteprise strategic management theory and SWOT analysis method and data analysis method,From policy,economic,social and cultural,technology and industry environment several aspects to analyze the opportunities and threats of the external environment.From the management ability,human resources,financial status and innovate ability to analyze the advantages and disadvantages of the internal environment.On this basis,combined with the theory of competition and marketing theory,make out the development strategic target and provide reliable suggestions for Bank of YingKou future development and strategic transformation. |
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