Study On The Development Strategy Of Yingkou Port Group Co., Ltd.

The port is a the waterway transport hub, but also economic and social development ofbasic industries, according to statistics,50%of the global GDP is generated in the range of50km from the coastline. In China, the coastal ports per million tons of throughput cancreate100million yuan of GDP, can be arranged more than2,000jobs. An irreplaceableelement of aggregation under the background of globalization of the world economy, thedevelopment of coastal ports on the regional economy, industrial radiation functions andintegrated logistics. The port can promote the opening up and development ofexport-oriented economy of the region is an important channel for the development ofexport-oriented economy. Five modes of transport, large capacity, low-cost water transportmakes more than90%of the world trade of goods through the port transport. Practice hasproved that the ports have an unparalleled advantage in the field of trade, the port industryand investment.Currently, the world population l/3or more living in the coastal areas, global wealthmore than half are concentrated in the coastal cities. Most of the developed countries andregions of Europe, the United States, Japan and the four Asian dragons "is relying on thecoastal+trade rapid industrialization, and then embarked on the road of rapid economicdevelopment. The coastal port companies are in the forefront of China’s economy andforeign trade, economic globalization as well as the marine economy and the rapiddevelopment of modern port, many economically developed countries rely on the portindustry to improve production capacity, and has made a very significant economic benefits.Analysis of the Yingkou Port Group Co., Ltd., aims to analyze the improvement of China’scoastal ports production, operating conditions as to absorb the flow, logistics, capital flow,technology flow, business flow and information flow and other factors of productionimportant platform.Cross-regional networking, information technology,"features of modern logistics, waterand land transport hub port, especially large port cargo throughput in the status and role ofthe regional logistics organization is more and more obvious. With the improvement of theinternational financial crisis, China’s economic form of overall recovery. The policy ofexpanding domestic demand, mainly in the domestic cargo Yingkou Port in recent years tostrengthen the supply organizations, actively broaden the canvassing channels, efforts to develop the market, the scientific organization of production, while strengthening thecompany’s internal safety management, the company’s production efficiency and The level ofservice has been significantly improved throughput to achieve a certain growth.Yingkou Port is one of the China’s coastal hub port to the sea in the northeast. With thecontinuous development of production and construction of Yingkou Port, the port theincreasing size. Port development, but also greatly promote the development of import andexport and domestic trade, led to the development of modern logistics, port industry andother industries. In recent years, the business has shown a good upward trend. Especially inrecent years, the construction and development of Yingkou Port has attracted worldwideattention, continue to expand the size of the port, the function has been improved, the cargothroughput of sustained and stable growth, and in October2007exceeded one hundredmillion tons, China’s10th Yiduntaigang of. As of November2012statistics, Yingkou Portcargo throughput reached277.53million tons. The tremendous achievements of YingkouPort also there is a port function is imperfect, the cargo structure is irrational, the quality andefficiency of development issues. In particular, to achieve100million tons, the Yingkou Portface of fierce market competition and hinterland economic development needs, and how toride on the momentum to ensure sustainable development, comprehensive development,scientific development, is still thinking we need theory, practice answer and to address themajor issues. Overall, Yingkou Port need to adjust their development strategies to meet thefierce market competition. This article is from the strategic level to be studied and discussedthe future development plan of Yingkou Port.In this paper, Yingkou Port Group Co., Ltd. for the study, by the macroeconomicenvironment, macroeconomic policy environment, industry competition environmentinvestigation and research, a comprehensive understanding of China’s shipping and portstatus, national and regional policies, Yingkou Port is located in Liaoning Province and porthinterland socio-economic development, economic and geographic environment on the basisof the background, combined with the development strategies of major ports and YingkouPort own actual situation, the key SWOT analysis Yingkou Port in which the macroenvironment, regional economic, industry and competitive environment, the externalopportunities and threats, and Yingkou Port strengths and weaknesses of the internalco-ordination. Finalized the four major bottlenecks restricting the development of YingkouPort (Group’s organizational structure and control is not reasonable, infrastructure andstorage capacity needs to be improved, the traditional way of thinking suited to the development of the industry, human resources and corporate culture construction is laggingbehind). On this basis, the use of the theories and methods of modern management, acomprehensive, systematic positioning of Yingkou Port, organizational structure andmanagement and control model analysis and feasibility studies. Insufficient at this stage, fourlevels corresponding the Yingkou Port’s strategic development plan.March1,2013, the National Port and Shipping Management Secretary liaisonmechanism fourth meeting, held in Guilin. The meeting was informed that the2013NationalPort and Shipping will actively promote the new strategy, new development, new laws, newplatform, new management "five in one building, at the same time to speed up of" Hinginland, excellent port, strong maritime waterway structural adjustment pace, to furtheraccelerate the development of modern logistics and integrated transport system, andcontinuously improve the quality, efficiency, ability and level of the water transport industryto promote the development of transportation "safety and efficient development andcoordinated development, innovation and development". The policy of expanding domesticdemand, mainly in the domestic cargo Yingkou Port in recent years to strengthen the supplyorganizations, actively broaden the canvassing channels, efforts to develop the market, thescientific organization of production, while strengthening the company’s internal safetymanagement, the company’s production efficiency and The level of service has beensignificantly improved throughput to achieve a certain growth. Yingkou Port Group Co., Ltd.should be a keen grasp of industry trends, and actively seize the opportunity, the courage tomeet the challenges, to seek the rapid development of enterprises. Yingkou Port-based statusquo development strategy, to try to resolve the Yingkou Port at this stage facing operationalquality and operating efficiency is not high, in order to improve the comprehensivecompetitiveness of enterprises, many of the problems due to the paper analyzes shared by anumber of port enterprises, in the hope the ongoing reform and development of portenterprises have a certain reference value.