Research On Developing Strategy Of Yingkou Port Company

In this paper, we take the Yingkou Port Group Ltd. (hereinafter referred to as Yingkou Port) as objective, using modern strategic management concept, we thoroughly analyze and study its advantage and bad situation, opportunity and challenge, and work out the design of the growth strategy of Yingkou Port, with hope to develop its long-term competitive advantage, provide some advice in my power to the company further development.There are six parts in this paper. Part one, referring to the purpose of the paper and the measure of study and related background. The second and third chapter, the analysis of the Yingkou Port's inside and outside circumstance. Through the analysis of outside macroscopically and industry environment and inside factors of Yingkou Port, it's advantages and disadvantages, also the outside opportunity and challenge, which Yingkou Port face to, are definitude. The fourth chapter is the SWOT strategy analysis. Through the SWOT analysis of the Yingkou Port's inside and outside circumstance, clearing its strengths, weakness opportunity, threats, designing 4 deferent direction strategies (SO, WO, ST, WT). And then, choosing development strategy. The fifth chapter is strategy purpose establishment. The sixth chapter is measures and insurance of strategy implementation. Through the establishment of right marketing, human resource management, enterprise culture, organization structure and etc, enterprise strategy is carried into execution.