Strategic Study Of Iron-ore Wharf Of YingKou Port

In the recent years, with the implement of Northeast China old industry base revitalize strategy, which bring an opportunity which is never heard of before for the steel and iron industry in Northeast China, the rapid development of steel and iron industry drive the raw material market, it makes the increased need of ore. It provides a good opportunity to the development of Yingkou Port Ore terminal, however, it is the exact problem to be solved in this paper, how to suit the environmental change during the port competition, how to improve the competition capacity, how to increase the rate of marketing, how to strengthen the leadership position. It is very important to establish a suitable and exercisable competition strategy.This paper definite the advantage and disadvantage, opportunity and threaten of Yingkou Port ore terminal, based on the strategy management theory and related theory, hackling according to the competition strategy process, using SWOT analyze method, analysis the outside and inside situation of Yingkou Port ore terminal, by using the inside and outside facts appraise matrix. Combined with the general development strategy of Yingkou Port, I set up the strategy and the implement method.This paper includes for parts: the first part is the introduction, point out the problem; the second part analysis the inside and outside environment of Yingkou Port ore terminal; the third part set up the competition strategy for Yingkou Port ore terminal by using the SWOT analyze; the forth part is the strategy implement.