Study On Performance Evaluation And Optimization Of Gome’s Business Model Transformation Operation Fund Management

With the rise of e-commerce in recent years,China’s retail industry has been a severe impact and challenges.For the survival and development of enterprises,the retail industry to speed up the transition to explore,more and more physical retailers set foot on the line and the whole channel business model business transformation.Business model transformation involves a wide range of operating capital management is the process of transformation can not be ignored,seemingly ordinary,but a direct impact on the business situation,the success of its transition is essential.Therefore,it is necessary to study the performance and optimization of working capital management in the process of business transformation.In this paper,the retail enterprises in the transformation of the operating capital management performance evaluation analysis,the proposed problems and solutions for the transformation of China’s retail industry to provide important theoretical value and reference.In this paper,according to the "put forward the problem---analyze the problem---solve the problem" logical thinking to study.The full text of the case study method,analysis of retail business model transformation brought about changes in how the performance of working capital management had an impact,and pointed out that the transition problems and recommendations.First of all,this paper has fully and systematically expounded the literature and theory about business model transformation and performance evaluation of working capital management.Secondly,it constructs the performance evaluation index of working capital management and analyzes the impact of the transformation of 020 business model on the working capital management of retail enterprises.Thirdly,on the basis of the above literature and theory,the representative enterprise Gome is selected to analyze the performance of its operating capital management in the transformation of 020 business model.Finally,according to the case analysis,put forward the optimization proposal.Through the case analysis of the country the United States,I believe that the transformation of retail-oriented enterprises 020 business model to rely on online fast payment methods and rapid logistics system,through online and offline business in the order,inventory,customer,distribution,after-sales,spare parts Unified management,speed up the flow of inventory and settlement of accounts with suppliers,supply chain efficiency is significantly improved,the total working capital management performance improved.However,the transformation is not smooth sailing,mainly there is too radical fund-raising policy,marketing channels to improve the performance of the working capital is not obvious,taking up the risk of increased supplier funds and other issues.This paper argues that it is possible to enrich financing channels and improve financing structure through issuing bonds or asset securitization;enhance online business,improve logistics platform construction and after-sales service;enhance supply chain management ability and efficiency;match investment and financing structure and strategy;Optimization,and ultimately the successful transformation of business models.