Research On Management Of Working Capital Of Garment Enterprises In O2O Mode

In recent years,the apparel retail industry has been undergoing continuous transformation and upgrading.The e-commerce model has also gradually transformed from B2 B,B2C,and C2 C to the O2 O model.The O2 O model is the transformation process for realizing new retail,as the apparel industry faces increasingly fierce market competition and complexity.The supply chain channel management,major clothing brands have carried out the transformation of the O2 O business model.Working capital management is the focus of corporate financial management.Its management determines the business capability and sustainable development prospects.The implementation of the O2 O model has many impacts on the operation and management of apparel enterprises,and it is bound to manage the working capital of enterprises.Make an impact.So how does the O2 O model affect corporate liquidity management? What optimization measures should the garment enterprises take for working capital management during the O2 O transformation? It is the problem of this paper.The O2 O model is different from traditional e-commerce.It no longer emphasizes the expansion of online channels,but walks on two legs online and offline.As the earliest industry to contact e-commerce marketing,apparel companies have found that a single online store model has been difficult to meet the shopping needs of today’s consumers.More and more consumers believe that online shopping has information distortion,inconsistent expectations of goods and the loss of real shopping experience.The O2 O model utilizes online malls and offline store models to bring more favorable prices and more comprehensive services to consumers.It is a major trend in the transformation and upgrading of the apparel industry.The working capital is equivalent to the blood in the process of business operations.It runs through the business activities.If the company does not have a targeted transformation of the working capital management model during the O2 O transformation,it will easily prevent the pace of working capital management from keeping up.The pace of capital demand for business operations has resulted in inefficient capital management and transformation failure.The research on working capital management under O2 O mode helps and helps enterprises to understand the operation of working capital of each channel,so as to carry out targeted management of working capital,improve the efficiency of enterprise capital utilization,and realize long-term development of enterprises.This paper uses case study method,literature review method and financial analysis method to study and analyze the management of working capital of clothing enterprises under O2 O mode.First of all,by reading the relevant literature on O2 O business model and working capital management at home and abroad,the mechanism of working capital management of apparel enterprises under O2 O mode is clarified.Secondly,the paper analyzes the case of Smith Barney,which is an early O2 O model,and compares the management of the company’s working capital before and after the implementation of the O2 O model,and analyzes whether the implementation of the O2 O model improves the performance of working capital management.Third,through the analysis of the problems arising in the management of the working capital of Smith Barney and propose a solution strategy.Finally,it will be extended to the entire apparel industry,and the transformation of the business model of the entire apparel industry will propose relevant management strategies for working capital management.The research in this paper will provide reference for other garment enterprises that are undergoing transformation or are about to transform,which has great research significance.