The Importance Of Sale Management Approach At Construction And Development Companies In Tashkent,Uzbekistan

This paper analyzes the sales approaches used by the selected development and construction companies,namely Murad Buildings and Golden House.The main purpose of the paper is to compare approaches and how sales managers can affect and build sales funnel created through the marketing and advertising efforts of these selected companies.Murad Buildings and Golden House are the biggest developer companies in Uzbekistan which have become tremendously popular in last 5 years.As developers,they support the construction process at all of the stages of house erection:facility designing,worn buildings buying-out,further demolition,construction of new ones,quality control,sales and after sales service(Murad Buildings LLC,2016).This research particularly focuses on the last two stages that were described earlier.In spite of the fact that both of the companies have extremely high quality standards for sales and customer service,the paper is finalized by giving out recommendations to further enhance the level of it.The research question(s)is to find out how above mentioned companies adopt various sales techniques and also how do they increase customer conversion rates using these techniques.The results suggest that the current conversion rates of both companies is severely influenced by the booming market of modern real estate in Tashkent.