Study On Development Strategy Of D Oil Field Electric Power Group

Electrical industry is playing an important role in our economy which closely related to national well-being and the people's living condition.But there are some shortcomings of monopoly in our country for a long time.So reforming of electric industry of our country has been carried into execution with the policy of “separate power plant and electric grid,sell with competitive cost,break up monopoly and adopt competition”.Therefore,all the enterprises engaged in this line especially generating plants will face unprecedented competition and challenges.At the same time,the electrical market is enlarging now.This paper studies on the development strategy of D Oil Field Electric Power Group in this condition which is full of competition and opportunity in order to achieve sustainable development.Base on the methods of interviews and literature research,the present paper examines the strategic planning and strategy implementation of D oil field power group.Adhere to the principle of linking theory with practice,the study is carried out by drawing on many strategic research literature at home and abroad as well as the actual situation of D oil field power group.The main research contents include the following aspects: Firstly,it explains the strategy research background and research significance of D oil field power group,introduces and evaluates the domestic and foreign research,and then puts forward the research contents,research framework and analysis methods;Secondly,it introduces the theory of corporate strategy,including strategic management theory and enterprise strategic management analysis theory.Thirdly,the paper analyzes the outer strategy environment of D oil field electric power group in the respects of politics,economy,social and technology and the inner strategy environment in the respects of management,technology and human resources.On the basis of the analysis of environment,the SWOT matrix is constructed to identify the potential opportunities and threats of the external environment,as well as advantage and disadvantage of inner conditions.Four strategies as SO,ST,WO and WT are proposed.Fourth,based on the results of external and internal environmental analysis,the development strategy of D oil field electric power group can be determined.According to the strategic positioning and strategic objectives,this paper elaborates the strategic choices of D oil field power group in the short,medium and long term;Based on the clear strategic positioning and strategic objectives,Fifth,we proposed the safeguard measures of D oil field power group,includingthe optimization of organizational structure,improve human resources management and strengthen the information construction.It is beneficial to the formulation and implementation of development strategy of D oil field power group.