Research On The Development Strategy Of Great Wall Information Industry Co., Ltd

Present, The China economic development is affected by the market development and the adjustment of industrial structure. The industrialization and information construction that base on the electronic information industry are taking place of single industry structure. New economy trend brings the challenges and opportunities. Additionally electronic information industry has developed with the rapid change of inner information structure and uneven level of enterprises’coping capacity. This article takes the Great Wall Information Industry Co., Ltd as the study object, There exist problems that will discussed in the paper and measures that will be provided to boost the electronic information and electronic industry development.The paper studys the industrial development strategy of the Great Wall Information by PEST. The company not only obtains the opportunities of intensifing the industry support policy and the industrial transformation and upgrading, but also confronts the threats of the fierce competition, demanding technological innovation and the high pressure of economic downturn. Analyzing the inner enterprise environment and its competitiveness, there exist the advantages of policies, brand customers and financing. And there also exist disadvantages of low development level, mild business cooperation and flubing culture construction. The paper studys its development strategy by SWOT. It is comcluded that financial electronic products and high-tech electronic products should be mainly developed and enhanced and eletronic information service should be subsidiary part. Then the enterprise should combine the businesss management wuth capital management, adjusting the product structure and promoting the promotions. Additionally, it can also better culture construction. The measures can boost enterprises’core competitiveness and expand the marketing shares. The last part puts forward safeguard measures of development strategy in the view of group manageing and controlling, adjusting the group structure and optimizing the management function.The paper will not only advance the process of sound and instructive development of the the Great Wall Information, but also promote the other similiar enterprises to make strategic decisons.