Optimization Of Rural Tourism Industry Chain In The Context Of Poverty Alleviation:A Case Study From Shanxi

In the construction of a comprehensive well-off society,China’s poverty alleviation work has entered into the sprint stage.Rural tourism,as an effective form of poverty alleviation in rural industries,has been given an important mission.With the deepening of practice,the problems in the process of rural tourism poverty alleviation are more acute.But the existing research on the problems of tourism poverty alleviation and its countermeasures are not very profound.So it’s a key issue how to fundamentally solve the difficult problems in the development of rural tourism and then enhance the effect of tourism poverty alleviation.Under such a circumstance,this paper attempts to analyze the poverty alleviation problem of rural tourism,with the industrial chain which is a micro-foundation of the tourism industry as the foothold.And it will take Shanxi as an example for empirical analysis.In general,this study can not only expand the thinking and methods of rural tourism poverty alleviation research,and provide a reference for the development and optimization of poverty-making rural tourism,but also conducive to the supplement and perfection of tourism industry chain theory.The paper consists of seven parts.The first part expounds the background of this study,and summarizes the current situation of tourism poverty alleviation and tourism industry chain research,then puts forward the research route of this paper.The second part analyzes the connotation of rural tourism poverty alleviation and rural tourism industry chain,and elaborates the basic theory of this study.The third part constructs the basic idea of analyzing and optimizing the rural tourism industry chain under the background of poverty alleviation.Specifically,this part summarizes the four characteristics of the rural tourism industry chain in the background of poverty alleviation.Then it puts forward four general ideas,four basic paths and three guarantee mechanisms of rural tourism industry chain optimization under the background of poverty alleviation.On the basis of the above study,the fourth part summarizes the present situation and the problems of rural tourism industry chain in Shanxi province under the background of poverty alleviation,which is based on the case study of qiaoshang village,Xi’an village,Lijiashan village and Shenlongwan village.The fifth part puts forward the countermeasures of optimizing rural tourism industry chain in Shanxi under the background of poverty alleviation.The sixth part summarizes the main conclusions of this study and presents the research prospects of this subject.