A Study On The Impact Of Commercial Bank's Social Responsibility On Financial Performance

In recent years,with the "green finance" concept put forward,the issue of social responsibility has become a long-term development of business demands.Lack of resources,consumer safety,false donations,public welfare fraud,vicious competition,poor supervision and other violations of social responsibility followed.Commercial banks as the central nervous system of China's market economy,its special industry status determines the commercial banks need to pay enough attention to social responsibility for other business enterprises to make a certain role model.However,if commercial banks can consciously fulfill their social responsibility,then it should be concerned about whether there is a certain correlation between social responsibility and financial performance of commercial banks.Based on the perspective of commercial banks,this paper tries to solve the problem of "the impact of social responsibility on financial performance of commercial banks" based on stakeholder theory and modern contract theory,and what kind of stakeholder financial performance in commercial banks Influential,short-term or long-term impact? "These two categories of problems?This paper first summarizes the research results of East and West scholars,combined with the present situation and existing problems of social responsibility in China's banking industry,explores the mapping mechanism of social responsibility to financial performance,and then based on stakeholder theory and modern contract theory,Select the corresponding weights and variables to define the social responsibility and financial performance indicators of commercial banks.Then,the paper analyzes the descriptive statistics,correlation analysis and regression analysis of the individual fixed effect model of the listed commercial banks in China from 2007 to 2015,and draws the following conclusions: The fulfillment of social responsibility by commercial banks is helpful to improve its financial performance.In particular,the influence of shareholders,employees,government and supervisors on financial performance in the short and long term is relatively large,which shows that these stakeholders have a strong impact on the financial performance of commercial banks,and commercial banks need Sustained attention to the needs of these stakeholders;industry in the short term on the impact of financial performance is relatively large,indicating its relatively strong urgency,commercial banks need to focus on the needs of the industry in the short term;lenders,communities,the environment in the long term financial performance Relatively large,indicating its relatively strong importance,need a period of conduction to help improve financial performance,commercial banks need to focus on their long-term needs.Finally,the author suggests some policies to improve the social responsibility of commercial banks as follows:(1)focus on the needs of stakeholders in different periods to ensure that commercial banks to fulfill their social responsibilities;(2)establish green financial system,Financial development;(3)improve the social responsibility reporting system,improve the social responsibility evaluation system;(4)enhance the sense of social responsibility,cultivate a culture of social responsibility.