Investigation And Analysis Of Rural Tourism Development In Xinyang City

It takes Haotang Village,Xihe Village and Xinji Village as examples,and uses empirical analysis and normative analysis,questionnaire and in-depth interview,and the field observation and experience to study the rural tourism in Xinyang City.Rural tourism is a new form of tourism,which is based on the rural space environment,with the rural nature of the natural and cultural objects as the core attraction,the unique agricultural production and business activities,rural natural ecological environment,rural folk customs,rural architecture and rural culture as tourism resources,by means of using the differences between urban and rural area to design and combine products to attract tourists to eat,live,travel,go shopping,and entertain.The concept of rural tourism,eco-tourism,agricultural tourism and agritainment are linked and different.The typical development model of rural tourism in Xinyang City are the Haotang village's farmhouse development model,the Xihe Village's ancient village development model and the Xinji village's pastoral tourism development model.The publicity and promotion methods are mainly traditional advertising and network paper media publicity.From the survey results,the rural tourism promotion in Xinyang City,has made great achievements,which attracts a large number of tourists.The residents of Xinyang City are willing to participate in tourism,but the degree of participation is relatively low.The performance is manifested as the low proportion of rural tourism population,the weak willing to provide advice for planning and development of scenic spots,participation in rural tourism in a single way and lower level.Local residents participate in tourism mainly in the way of running farmhouse,providing accommodation and providing transportation services.The development of rural tourism in Xinyang mainly has the following problems:(1)Rural tourism development model is single.The main reasons are: Rural tourism is not spontaneous behavior,farmers generally only provide their own familiar products and lack of overall design and long-term planning of rural tourism.(2)Tourism publicity and promotion is not rich enough.The main reasons are: In Xinyang City,rural tourism is still in its infancy,which is self-management and lack of large enterprises to join.Asingle family can not afford to promote the higher cost of publicity;Local villagers cultural quality is not high and can't understand how to use modern marketing;Local government or village groups have no orderly guidance and organization management for rural tourism,and lack of marketing planning for tourism products.(3)Residents' participation passion is not high.The main reasons are: Xinyang villages are relatively scattered,and the development of rural tourism landscape is mainly concentrated in a group of villagers or concentrated in a certain area;Rural tourism are lack of large enterprises investment,some farmers want to participate in rural tourism,but no funds;Rural tourism development has just developed for a few years,part of the long-term workers in the outside,who has a relatively stable work of the villagers temporarily does not consider returning home to do business.(4)Tourism pollution is increasing trend.Mainly manifested in some uncivilized behavior of tourists and the increase in household car brings air pollution and noise pollution.On the basis of drawing on the advanced experience of rural tourism at home and abroad,this paper puts forward the following countermeasures and suggestions for the development of rural tourism in Xinyang,which are according to local conditions,enriching rural tourism model;taking measures to strengthen the promotion of rural tourism promotion;actively guiding and improving residents' participation;scientific management,strengthening rural environmental protection.