The Research On The Development Of Rural Tourism In Yuxian County From The Perspective Of Region-based Tourism

As an important means to achieve the rural poverty alleviation,promote the employment of the villagers and improve the living standard of the villagers,rural tourism has been paid more and more attention in recent years.With the widespread prevalence of urban diseases and environmental problems,urban residents has also changed the travel concept of and inclined to select villages as their tourist destination.Rural tourism has become an important part of the current tourism industry.In 2015,China's leisure agriculture and rural tourism had2.2 billion tourists,accounting for 55% of the total domestic tourism.With the advent of the age of mass tourism,the original scenic spots' travel pattern has been unable to adapt to the new situation and demands and non-tourist attractions accounted for 80%.People tend to change the tourist attractions into region-based tourism.Rural tourism has experienced the period of farming tourism,sightseeing tourism and leisure vacation tourism,which also gradually towads innovation,coordination,greening,openness,sharing,sustainability to develop.In recent years,rural tourism and region-based tourism has become an important research content and increasingly hot.Based on the rural tourism of Yuxian County,this paper comprehensively analyzes and discusses the scientific connotation and basic theory of the region-based tourism and rural tourism,also studies the relationship between them and concludes the concept region-based tourism which promote the development of rural tourism.On this basis,this paper analyzes the relevant documents of Yuxian rural development,that is,summarizes the rural tourism resources in Yuxian County,and sums up 418 rural tourism resources that be divided into two categories: human and natural resources which include characteristic villages and towns,religious temples,folk culture,the mountains and wetland and so on.This paper evaluates the rural resources of Yuxian through the mathematical method of urban center,and analyzes the influencing factors of Yuxian rural tourism development through SWOT analysis.Secondly,this paper comprehensively describes the present development of rural tourism in Yuxian County from the development process,development pattern,market demand and supply of Yuxian rural tourism and puts forward some problems in the aspects of the product type structure,spatial distribution,infrastructure,management subject and income distribution of Yuxian rural tourism.Finally,this paper according to the dialectical relationship between region-based tourism and rural tourism draws that using the concept of the region-based tourism is the keyto sustainable development of rural tourism,and puts forward the countermeasures according to the problems,at the same time with the specific case proposes the development of rural tourism "six counties" practice path,from "face" to "point" to explain..It is suggested that this study mainly promotes the development of rural tourism in Yuxian from the perspective of region-based tourism concept and rural tourism planning.