A Logistics Group Logistics Business Development Strategy Research

In recent years,the logistics play more important role in social production and people's life,the development of logistics industry gets more and more attention of the government and social sectors.At the same time,because of the economy and the rapid development of science and technology,and many other factors,people really recognize the important role of modern logistics,and really enjoyed the conveniences brought by the rapid development of logistics industry.However,under the background of short-term positive,lack of demand in the international economic situation,Chinese macro-economy in growth shift period,throes of structural adjustment and the preliminary stimulus digestion phase,which means "three phase superpositions",logistics companies are faced with a series of huge challenges,including the flexibility of logistics service demands,logistics resources integration needs to be strengthened etc.The thesis is to discourse A logistics company on relatives,who established in recent years and has a rapid growth.It is the Hebei provincial large state-owned company wholly owned subsidiary of subordinates.This article mainly focuses on the logistics,which is much more important in the four major business clusters:logistics,trade,finance and manufacturing.How to use the relevant theories and methods of strategic management to clarify the logistics' s future development direction and development focus to overcome the challenges,and then consolidate the existing market position,gain a firm foothold,improve the competitiveness of the strength of the logistics business,expand market share.Based on the existing development foundation of logistics business of A Logistics Group,this paper systematically summarizes the development status and development conditions of A logistics group,and then analyzes the external environment in which the logistics business is carried out,mainly including the international environment,domestic Environment,regional environment and industrial environment.On the basis of this,the paper analyzes the potential entrants,substitutes,customers' bargaining,suppliers and existing competitors of the A logistics group logistics business by using the Porter's five-force model analysis method,and further clarifies Logistics business environment and competitive landscape.Finally,based on the results of the model analysis,put forward the long-term planning,and proposes to strengthen the logistics platform,logistics information platform,science and technology platform,to ensure the resources the logistics business development needs more reasonable,allocation of logistics industry development more solid,the core competitiveness of enterprises enhanced.All above can provide protection for the development of logistics groups.