Study On The Transformation Of Brokerage Business In Shandong Branch Of JZ Securities Company

Integration in the context of the international financial environment,the Chinese securities industry is in the development stage of innovation,the securities company's traditional business model to accept the unprecedented pressure and challenges.Brokerage business as the main source of income securities company,is also facing a critical moment not to advance is to go back.Under the impact of the Internet financial,most of the brokerage workers have begun the increase to the Marketing Department,the traditional off-line marketing gradually turn to online.Size of the domestic securities companies began to promote the transformation of brokerage business,thus seeking new profit,smooth market volatility's influence on the economic business income,thus promoting the development of securities company smoothly.In the face of the weak securities brokerage business market,the push Kyushu securities brokerage the pace of the Internet,USES the benefit agent action led to Kyushu the rapid development of the securities company,also inject new vitality for Chinese securities market.This paper around the securities brokerage business transformation began writing the core content.First analyzes the present situation of Kyushu securities in the securities market at home and abroad under the necessity of transformation.Second,from Kyushu its status quo and characteristics of securities brokerage business analysis Kyushu securities brokerage business transformation is imperative,and from the status quo of the shortcomings and disadvantages conform to the requirements of the transformation of the ways and means.Finally,from Kyushu securities brokerage business transformation practice and safeguard measures set out detailed discussing the theoretical basis of the transformation.This part discusses the related of Jiuzhou securities brokerage business transformation principle,direction,specific measures,details the application of brokerage treasure,finally forms the securities brokerage business transformation on Kyushu framework in detail.Kyushu,this paper discusses in detail about the related theory of securities brokerage business transformation and cultivate agent market,introducing broker treasure popularization etc,as well as the specific improvement measures and means,construct a new theory about Jiuzhou securities brokerage business transformation of other similar securities company's brokerage business transformation.