Research On The Choice Of Network Marketing Model For Nut Products In China

Since 21 st century,China' s overall economic strength has been steadily increasing,but the imbalance between urban and rural development caused by the urban-rural dual economic structure has not been effectively resolved.Emerging technologies represented by the Internet have impacted on all walks of life,bringing new challenges and opportunities for the development of agriculture in China.The paper takes the marketing of nut products as the core,and conducts theoretical and empirical analysis on the network marketing models,status quo and development trends of nut agricultural products.Qualitative research finds that the network marketing of nut products in China is based on food safety,product core competitiveness construction,and buyer There are deficiencies in terms of subject coverage,coverage of sellers of online marketing sellers,and independent marketing capabilities.Based on deeply analysis of the online marketing environment of China's nut products,the author interprets the existing network marketing model of China's nut agricultural products and uses the AHP method to analyze the existing network marketing models of nut agricultural products.According to the experimental analysis.The empirical research results show that the platform-embedded network marketing model is the optimal network marketing model for nut products.Finally,according to the actual situation of nut products,the author believes that the existing network marketing model for nut-based agricultural products needs to be optimized and improved from the four levels of product and service improvement,technological innovation environment,internal and external factors,and marketing entities.Based on this,it puts forward suggestions for improving the internet marketing model for China's nut agricultural products:accelerating the layout of platform-based online marketing models,strengthening the capabilities of independent network marketing,improving the food safety management system,and promoting the development of various nut power suppliers and farmers.Cooperation,appropriate expansion of target consumer groups,and increased investment in high-quality nuts.