Study On The Financial Performance Of Chongqing Beer Mixed Ownership Reform

The third plenary session of the communist party of China(18)clearly stated: "The mixed ownership economy of our country should be composed of various capital forms such as state-owned capital and collective capital." This is also a way for the reform of state-owned enterprises in China.However,the study of mixed ownership should not only stay at the theoretical level.After years of development,many state-owned enterprises have been involved in the process of mixed ownership reform.What is the performance of the reform,especially financial performance?This is the core issue of this paper.This paper is based on the subject of mixed ownership reform of state-owned enterprises.Firstly,this paper combs the literature about the reform of mixed ownership.In the process of reading literature,the author finds that the research of this part still stays on the theoretical level.Theory and practice should be a closed loop.To produce more realistic theories,the theory should guide practice and the practice reacts to the theory.However,the practice of mixed ownership reform,especially the effect of private enterprises ' participation in the mixed ownership reform,has rarely been clearly demonstrated.Therefore,this paper analyses the characteristics of mixed ownership enterprises and the policy theoretical basis and path choice of mixed ownership reform based on reviewing the reform process of SOEs.Then the motives of private enterprises ' participation in mixed ownership reform and financial performance theory are combed.Finally,taking Chongqing beer as an example,it emphatically analyzes the financial performance change and its conformity effect before and after the mixed ownership reform.Hoping to find out if the financial performance of private enterprises in the mixed ownership reform can be effectively promoted as theoretically mentioned in the case.The results of this paper show that the reforms of Chongqing Beer did not improve the financial performance of enterprises.At the macroscopic level,the reform has accomplished the synergy between the brand and the sales channels of Chongqing beer and Carlsberg.However,due to the slow transfer of control rights,excessive concentration of equity and lack of fairness in the market environment,the financial performance of Chongqing Beer after mixed ownership reform has not been effectively improved.This is also the point of the case revelation and the optimization proposal of mixed ownership reform.In addition,the case study of the mixed ownership reform enriches the case samples for the reform of state-owned enterprises in China,and establishes a model for private enterprise participation in mixed ownership reform,which has some referential significance for the reform of state-owned enterprises in China thereafter.Of course,the study of this case found that private enterprises involved in the reform of mixed ownership still have many needs to improve,we need to conduct more in-depth study of the system.