A Comparative Study On International Competitiveness Of Tourism Service Trade Between Hainan And Taiwan

In the field of service trade, China participate in the world competition started late, which makes our participation in tourism trade in lack of competitiveness. After the reform and opening up, relying on the rich tourism resources and cultural heritage and other advantages, tourism international competitiveness has been strengthened. Taiwan is China's largest island, Hainan is China's second largest island, unique geographical location and tropical marine ecological environment is the development of Hainan Island and Taiwan's tourism trade in the natural advantages of trade. Taiwan's tourism service trade development relative to Hainan has started earlier, and some achievements have been made. Putting the two together to do comparative research has greatly helped to enhance the international competitiveness of tourism trade in Hainan.This paper first analyzes the relevant concepts of the international competitiveness of tourism service trade, chooses the relevant theories and expounds the applicability of the relevant theories to this paper. Then, based on the comparative analysis of the current situation of tourism trade in Hainan and Taiwan, this paper compares the competitiveness of the two regions with the international competitiveness of tourism services trade in two regions, and finds out that the international competitiveness of Hainan tourism service trade Far less than Taiwan, and then further combined with the theory of competitive advantage to explain the results. Then, the paper analyzes the factors influencing the international competitiveness of Hainan and Taiwan tourism service trade by combining the "diamond model". It is concluded that the number of students in Hainan tourism institutions and the number of tourist hotels have obvious influence on the export of tourism services in Hainan, and the influence of other factors is not significantly show structural development problems. Finally, combined with the analysis results, aimed at improving the international competitiveness of tourism services in Hainan, exploring trade in tourism services between Hainan and Taiwan, and put forward relevant policy recommendations.