Study On The Marketing Strategy Of China's Export Enterprises Down Cross Case

The development of China's feather industry has been in the world leading position both in industry scale and production efficiency.In the wool yield down,China is the world's highest national wool yield down.In feather products exports,China's top down raw wool and down products export volume,export amount of the most in the world.But in the world down market,our country down products both in quantity or brand visibility are far behind other countries,at the same time,China's down competitiveness in the international market are far lower than other foreign companies down.In such a case,the root lies in the down industry and internal problems.Although our country feather wool production,but for lack of deep processing of raw wool down.Although China's exports of large quantities of feather products,but for the lack of feather products.In the face of such export environment,China's enterprises should take down the reasonable export strategy according to their own situation,adjust its marketing strategies to enhance the competitiveness of enterprises in the international market,China's enterprises play down their own advantages,enhance the enterprise down our country in the international market influence and the right to speak.Through the study of the relevant literature of China's feather industry,we can understand the development of China's feather industry and the problems in the feather industry.Combined with the relevant research on China's textile exports,including the problems of China's textile exports,the status quo,as well as the means and methods should be improved.After the deep down industrial cluster field,understand the collection,sorting,processing down the total production of raw wool down to the whole production line made of down products.And a number of research and down enterprises,to understand the production and sale of feather specific situation.Production as a realistic foothold of this article.According to the current situation of feather industry of our country,analyzes the present situation of the feather industry in China after finishing the current our country enterprise faces down exports in the international market environment,and the advantages and disadvantages of China in the international market down enterprise,opportunity and threat of finishing.After that,through the early stage of the Lu'an area of thecompany's research,the collection and collation of a representative down enterprise marketing strategy,and analysis of its marketing strategy.As a case study of the down enterprises.Finally,from the four aspects of product strategy,channel strategy,price strategy,promotion strategy,summed up the small and medium-sized enterprises in China in the international market marketing strategy.In order to play a good Chinese enterprises in the international market competitive advantage,enhance the competitiveness in the international market,the strong Ambassador of China's feather products in the world market influence.