Research On New Product Marketing Management Of BSG Petroleum Pipe Company

With the development of China's oil and gas industry and the progress of science and technology,the quality and performance of petroleum pipe are put forward higher requirements.For oil pipe enterprises,traditional sales standard product marketing mode,can not meet the needs of new product marketing,to solve this problem,we must effectively integrate technology,products and services combine to achieve seamless manufacturing enterprises and users,successfully solve the problem to promote sales of new products.This marketing model,has been widely used in IT,steel and other industries.The application of theory of new product marketing,the BSG oil pipe company research and development,production and sales of new products and to promote the process of the actual study,according to the company's new product promotion in the marketing process,namely: customer awareness of new products,acceptance,trial and purchase more slowly,especially in oil drilling and pipeline construction,due to the high risk of the use of new products,such as casing failure,or pipeline rupture will cause huge economic losses,or the occurrence of major accidents,so even if the new products through the identification and detection of the authority of the Department,that fully meet the requirements,and good economic and social benefits,the user for careful consideration,the general is not willing to accept new products.For this problem,this paper will introduce the new product marketing model of new product sales,design a new marketing model for the enterprise,by the technical staff to replace the sales staff to the users,through technical exchanges,and user tests,detection and analysis,well try to provide technical services throughout the guide,and by organizing industry technical seminars,high-level technical exchanges,please users into the enterprise,into the laboratory,dispel doubts about the user acceptance of the product.And supporting the use of the first sets of insurance subsidies,the State encourages the application of new products preferential policies,users can get the benefits,benefits,and through the tracking service,provide a full range of technical services for customers,in order to achieve product sales.This paper also stand in the height of the business management,in the enterprise management system level,establish the organization to carry out new product marketing,personnel flow mechanism,operation mechanism and process assessment mechanism,cooperative coordination within the enterprise development,technology,production,sales,customer service and other departments,so that the new product marketing activities to achieve normal the standardized and standardized operation.