Study On The Development Strategy Of Haikou Gas Group Company

Haikou gas group company is the solely state-owned enterprises belonging to Haikou city,after hard pioneer for several years,it had successfully cultivated to be the first national quoted gas company.However,with the unified arrangements of the Haikou Municipal Government,it has been exited the controlling position of listed companies.Recently,the company's main business is not clear,and lack of core competitiveness,in addition,it operates a small scale and meets the prominent bottleneck of development strategy,all of these current situations seriously threaten the survival of enterprises.Under this background,study on the development strategy of Haikou gas group company is particularly important.In view of this,by the use of SWOT analysis,Haikou gas group company's internal and external environment were objectively analyzed on the basis of the related theory of development strategy,opportunities and challenges of the development of the company and the advantages and disadvantages were concluded.The advantages of differentiation strategy was obtained through the differences products with those of competitors to propose scientific,reasonable and feasible guiding ideology,basic principles,general ideas,strategic positioning,business positioning,development of the key areas,strategic development goals,strategic planning steps and security measures for Haikou gas group company.The development strategy was divided into three five year plan,in the first five years,we will help to return the gas industry to finer and stronger transportation industry and;in the second five years,we will establish the leading position of natural gas industry in Hainan;in third five years,we will build the whole industry chain of natural gas suppliers.Through the study on the development strategy of Haikou gas group company,our purposes are to provide suggestions for the company to win the survival and development of space,to provide a reference for the company's shareholders,enterprises and stakeholders,so as to provide theoretical support and guidance for the development strategy of enterprises in the same industry,in order to promote the sustained the healthy development of enterprises,and enhance their competitiveness.This thesis mainly consists of seven parts,including introduction,literature review,analysis of Haikou Gas Group's internal and external development environment,SWOT analysis of the development strategy for Haikou gas group company,formulation and safeguard measures of the development strategy for Haikou gas group,and the conclusion.