Strategy Research On The International Business Development Of Jiang Xi Rural Commercial Bank

Jiangxi province as a strong economic and trade province in the centre of China.The export-oriented economy is becoming the new characteristics of Jiangxi province.Nowadays,internationalization is a hot topic that all social subject talk about it.International business as one of strategic business of the Jiangxi Rural Commercial Bank is the important part of the future bank development.So,in the face of the demand of the development of export-oriented economy and customer diversified financial needs.The Jiangxi Rural Commercial Bank's international business is developing rapidly.However,it also met many problems in the process of development.In the background of both opportunities and challenges,how to improve effectively the Jiangxi Rural Commercial Bank's competitiveness in international business is one of the important problems.It's need to be solved when the bank makes the development strategy.Firstly,the article embarks from the development history of the Jiangxi Rural Commercial Bank,combined the history and the present situation of international business to analysis the necessity of making strategy research.Secondly,the internal environment in Jiangxi Rural Commercial Bank is analyzed,including the internal systems and human resources.Using PEST method analyzes the macro-environment throughing the political,economic,social and technological four aspects.At the same time,using Five Forces Model analyzes the competition situation at home and abroad.In addition,this article uses the SWOT analysis method to analyze the internal advantages and disadvantages and opportunities and threats of the external environment when the bank to carry out international business.On all the basis,it puts forward the basic goals and ideas of development strategy.Finally,through putting forward the corresponding protect measures to increase the competitiveness and achieve advantage position of Jiangxi Rural Commercial Bank's overall business in the future.On the basis of analyzing the advantages and disadvantages from the inside and outside,combined with relevant financial institutions' international business strategy research theory of literature and empirical study at home and abroad and in the full understanding of the external environment faced by the Banks themselves to establish the development strategy:the safeguard of human resources,improve the performance appraisal mechanism.Actively develop new products,implement differentiation strategy.Change the marketing strategy,improve the marketing system.Strengthening risk management,do a good job in risk prevention and control.Enhance the depth and breadth of trade cooperation.which can improve the whole business competitiveness.