Research On The Development Strategy Of HK Rural Commercial Bank

Areas continue to deepen the reform of the financial system in China in recent years,especially in rural finance,the shareholding system reform on the system reform of rural credit cooperatives to occupy the main position,throughout the country reform of rural credit cooperatives are on a similar way,and some of the reform and development of good credit cooperatives has been gradually to rural commercial bank,the provincial units in this degree is also growing.Compared to rural commercial Banks and rural credit cooperatives,it is not hard to find,there is a big difference among them,such as bank operation,property management,etc,are far and far.According to these differences rural commercial bank how to establish efficient system to cope with the situation,a firm foothold in the wave of financial reform is imminent.In this paper,based on the enterprise strategic management theory,starting from the current situation of the development of rural commercial bank of HK,using PEST tool and porter five model to analyze the external environment and competition situation,point out the opportunities and challenges in environmental factors,and from the internal organization,human resources,distribution outlets in seven aspects,such as internal environment analysis,find out HK rural commercial bank's internal strengths and weaknesses.On this basis,determine the HK rural commercial bank the development strategy of the overall strategy,differentiation strategy for the company's business strategy is determined,and from four aspects,such as human resources development strategy for the implementation of the strategy function,finally from improving the efficiency of the functional organization,establishing and perfecting the system of human resource management in five aspects,such as strategic implementation safeguard measures are put forward.