The Research On The Tourism Service Quality Improvement Of Mount Mangdang Scenic In Yongcheng City

The research is based on the importance of tourism in the current economic level.Because of the importance of tourism to need we shall be attaches great importance to the long-term development to its health,not only in our country,many countries have to develop tourism as a new economic growth point,in some countries,tourism has become a strategic emerging industries.Its importance is self-evident.In many parts of our country,the traditional industry to achieve great progress,but rely on tourism resources,the transformation of the mode of development,has become increasingly dependent on tourism poverty alleviation and development will transform and upgrade the local economy and implementation of a new breakthrough.Tourism is a new sunrise industry,its increasingly prominent in the position in national economy,to ensure that the depth of the tourism industry to achieve further development,increase the sequence of influence and contribution value in national economy,is an important subject worth exploring.What is important is the objective evaluation of tourist services by tourism consumers.The quality of the travel service directly determines the value of the evaluation.This assessment is all-directional and dynamic.A good performance in one place cannot disguise the shortcomings of others elsewhere.So this kind of quality of tourism service is optimized,and it needs an all-dimensional analysis.The development of the tourism market should be orderly,healthy,sustainable and high-quality.To ensure that the tourism market achieves these goals,it is necessary to regulate the quality of tourism service.It is easy to think about the role of the executive branch.Therefore,this paper mainly studies the government or the administrative organ in the administrative aspects to improve the quality of tourism service,and puts forward the specific Suggestions.Based on tourist complaints and study the optimization of tourism service quality,at the end of the day is to analysis the role of government in which,the regulation and optimization scheme is put forward,therefore,is essentially belongs to the content of administrative management,for the administrative management,government regulation can bring beneficial complementarity of the research on the related theory.While the administrative and government regulation theory has been fully practice in developed countries and explore,but there are not suitable for our country,so you need to combined with the field situation,analysis the government's role and function,so,in theory of extended will also be the contribution of this paper,by means of this research,is bound to similar to our country industry regulation and market service level of ascension form guidelines of general application,gradually formed industry supervision quality optimization theory system with Chinese characteristics.In this paper,through collecting relevant tourism service quality management at home and abroad and tourist complaints handling related literature material,analysis of these data,as the theoretical basis for the paper writing,building the article research train of thought,technical route and the methods of the research methods.Then,by visiting and investigation,the mans DangShan scenic spot of tourists,tourism enterprises,tourism administrative department to real understanding on tourism service quality issues,such as collecting tourist complaints and representative cases,records of complaint handling process,for empirical research to provide proof materials.Mainly through the network in the process of analysis and statistics provided by department of tourism management,on the basis of the statistical analysis of data,to grasp the present situation and main features of tourist complaints.The analysis object of this article is in henan province yongcheng mans DangShan scenic area,main consideration is the scenic spot in the tourism resources in henan province,tourist service variety,but the quality of tourism services are still many deficiencies.Mount Mangdang Scenic was just upgraded by 4 a grade scenic spot to 5 a level scenic area,under the "area" strategy is facing more challenges and opportunities,its tourism service quality of ascension has become a problem to be solved.In this process,the mountain scenic area of mount mountain also formed its own working method,which provided good guidance for the research development of this article.Therefore,the topic of this paper is in accordance with the current background environment,and the research results will be helpful for the solution of the real problem.At present,the improvement of tourism service quality from the perspective of administrative management is still a minority in the whole country.Most of the focus is on how the travel companies themselves can enhance their services and improve their service level,which is more about the Angle of enterprise management.Although the administrative point of view,there are some research results,but more is discussed theoretically,and can't see from the actual effect,the actual feedback to solve the problem.In this paper,from the Angle of tourist complaints,according to the direct feeling of tourism service quality expectations,on the basis of this puts forward corresponding solving measures,can realize more obvious actual effect.According to the specific analysis and research of Mount Mangdang Scenic,this paper argues that to raise the level of tourism service quality supervision,need from the early stage of the tourist complaints,complaints and complaints later in the process of three stages of comprehensive treatment,in different stages,the measures and methods should be the difference between,such ability targeted,achieve more problems in the bud.Different main body role in it should be clear,determining their,the government in the administrative regulation should give full play to the function of the different main body,make it minimum resistance,make supervision become a state of all parties to accept.No matter the government,tourism enterprises,tourism,tourists,tourism practitioners quality supervision department,or intermediary organizations and other stakeholders,all forms should be obey the regulation,active voluntarily accept supervision.In order to realize the overall improvement of the quality of tourism service.The typical and increasing influence of Mount Mangdang Scenic is the guide to the practical application of the case study in this paper.Improve Mount Mangdang Scenic service levels,expand its area of henan province under the background of tourism drive the radial force all the way,will the government regulation is easy to operate,design more human nature and conforms to the basic tenet of tourism law,also can provide high quality regulatory environment for local tourist economy running.