Reasearch On The Countermeasures Of Sports Tourism In Hong'an County,Hubei Province

At present,China has entered a phase of deciding the stage of building a well-off society in an all-round way.The people's demand for diversification of sports and tourism is growing day by day.Along with the national policy of national fitness,the sports industry and the tourism industry are booming.After several decades of development,sports tourism has become an indispensable part of modern social recreation and leisure,is an important manifestation of national healthy and active way of life.Hong'an County,Hubei Province is a famous old revolutionary base area,with a long history of red cultural tourism and green eco-tourism resources,which has great development potential in sports tourism resources.Therefore,this article takes Hubei Province Hongan County sports tourism resources as the research object.In the research,we mainly use the field survey method and the expert interview method,and consulted a large amount of literature materials,aiming at the current sports tourism project,route and function.This paper analyzes the present situation of tourism development of the county by SWOT analysis,and analyzes the internal and external environment of the development of the sports tourism resources in Hong'an County.On this basis,this paper makes a systematic research on the development target,development model and sports tourism products of Hong'an County,tries to put forward the reasonable development of Hong'an sports tourism resources,optimize the allocation of tourism resources and promote the development of Hong'an sports tourism industry which may promote the economic development and urbanization process of Hong'an County.