Research On The Development Of Sports Tourism In Suichang County Of Zhejiang Province

Sports tourism as a new tourism and leisure projects,has been more and more people like,and various parts of the world in order to promote the tourism,economic transformation,also started to increase investment in sports tourism,the competition for customers,and strive to obtain the advantage position in the numerous competition.Since the second half of 2014,with the "State Council on promoting the reform and development of tourism","the State Council on accelerating the development of the sports industry to promote the sports consumption of a number of opinions","Zhejiang Provincial People's Government on speeding up the sports industry to promote the sports consumption of the implementation of views" and other documents have been officially released,the tourism industry,the sports industry has risen to the national strategy has become an important force in promoting economic and social transformation and upgrading.Suichang has rich tourism resources,including "Jinshan Lin,Xian County Suichang,Suichang Gold Mine,The TangMu Springs Park,red Ping hot springs,flying rock ridge scenic area,South sharp rocks area,Dragon Valley Scenic Area and China Bamboo Museum,approved the national 5A level scenic of spots.In recent years,Suichang tourism planning to combine with the popular sports events at the same time,the rich natural resources in Suichang is also planning into the local sports tourism resources,the tourism planning,making Suichang become the natural resources and the best combination of sports resources.At the same time it has a good ecological environment and unique geographical landscape resources,so that Suichang county has rich geographical outdoor sports tourism resources and folk sports and cultural tourism resources development has important significance and value.Suichang sports events as a medium between tourism and sports,take full advantage of people's enthusiasm for tourism geothermal love and participation in sports activities,so that Suichang has become the most attractive places of sports tourism.Although the development of sports tourism in Suichang has made some achievements,but from a practical point of view,Suichang sports tourism in marketing and planning still exist many defects,so that after a period of development has encountered a bottleneck,need to re-examine,looking for solutions,in order to promote the sustainable development of Suichang sports tourism.The author based on the consulting data,expert interview,on-the-spot investigation,on the development of sports tourism in Suichang to conduct a comprehensive analysis of the advantages and disadvantages in the development of Suichang sports tourism were analyzed,found the problem and put forward corresponding countermeasures on how to solve these problems,provides a theoretical basis for for the development of sports tourism in Suichang.This paper consists of six parts:the first part is the introduction,which introduces the basis of the selected topic,the purpose and significance of the study,research ideas,research methods and the technical route of this paper.The second part is the research status at home and abroad,firstly introduces the definition of sports tourism in different areas,and then sorts out the domestic and foreign research status.The third part first introduced the development status of sports tourism in Suichang County,and then analyzed the current problems in the development of sports tourism in Suichang county.The fourth part uses the SWOT analysis of Suichang county sports tourism,sports tourism resources development in Suichang county advantage(strength)including tourism policy to enrich the people widely popular support;abundant natural resources,characteristics of the project continues to expand;ecological leisure features;combined with the traditional culture industry;ecological sports facilities more perfect location advantage.Inferior(weakness)including the characteristics of sports tourism,the homogeneity is higher;the development of sports tourism project is not reasonable;the lack of compound sports tourism talents;marketing strategy is relatively backward;the transportation infrastructure is not perfect;the backward management system,lack of policy guidance;laws and regulations are not complete,lack of security.The opportunity(opportunity)including the rapid development of Zhejiang tourism industry in Zhejiang province;"one circle and two wings" economic and social development planning;the attention of the government,to promote the construction of tourism projects;challenges(threats)include the other city sports tourism rapid development of threat;bring the threat of global climate change.The fifth part puts forward the corresponding countermeasures and suggestions,including emphasis on the training of sports tourism talents;rational planning of sports tourism projects,build sports and leisure tourism routes;scientific layout,construction of mature and perfect and safe sports tourism projects;improve local transportation infrastructure;enhance the quality of service innovation;tourism marketing;enrich sports + "new formats.The sixth part is the summary of the research.Research shows that:at present,sports tourism is developing rapidly in all parts of the country,people more and more attention of sports tourism,Suichang county should seize the opportunity,vigorously develop sports tourism,formulate corresponding policy support of sports tourism,increase the propaganda.Encourage local residents to sports tourism as an opportunity to look for business opportunities,find business opportunities,the support of the residents of the autonomous management,and strengthen the education of local residents,and improve the people's comprehensive quality,for tourists to provide better service,pay attention to of Suichang County in Zhejiang Province sports tourism public praise propaganda,allowing visitors to become the spokesman of sports tourism in Suichang of publicity,promote the development of sports tourism in Suichang.