| As the 21st century's sunrise industry, sports industry has played a positive role for national economic development and social progress in many countries, and made an important contribution to all walks of countries'progress. Moreover, sports tourism is an important part of sports industry, which has become the new economic growth point of urban economy.In China, Suzhou is the first excellent tourist city and the historical city. It has rich humanistic landscape and beautiful lakes and mountains. It also has developed economy and convenient transportation. Therefore, the development of sports tourism in Suzhou has the advantageous conditions.This paper takes Suzhou sport tourism for research object to reveal the concept of sports tourism, make an investigation on the overall situation of Suzhou sport tourism and analyze the comprehensive system of sports tourism in Suzhou with the methods of SWOT, literature, questionnaire, interview, and mathematical statistics. Thus, it will contribute to grasp the sports tourism development of Suzhou and discuss the general situation of the development of sports tourism in Suzhou. It also provides the reference for comprehensive, rapid and healthy development of the sports tourism. Significant research results follow:1,Suzhou has rich resources of sports tourism landscape, numerous and complete function of modern sports venues and many different styles of golf courses. The rich resources of sports build good foundation for Suzhou tourism. And functional modern stadiums in Suzhou have laid a good condition to introduce the domestic and international competition. At the same time, many sports stars create a good social environment for the Suzhou to develop sports tourism.2,Suzhou sport tourism market is tremendous potential. It has relatively stable international visitors and growing domestic tourists.3,The gender structure of sports tourism tourists has no significant differences. And youth is the major in age structure. Having participated in sports tourism group, the first three were business management personnel, technical staff and students. The major tourists come from the local, surrounding areas and visitors within province. And the channels of visitors obtain sports tourism information and Travel motive are diversified. The attractive of sports tourism spots is the main factor to consider. Climbing up is the most popular sport among tourists. And Real CS, go-kart swimming, horseback riding, motorboat, air slippery, fishing also get people love. But less people take part in survival, golf, hiking, watching sports stadiums, and visit sports venues and so on. People participate in sports tourism for a day or two, and the proportion of three to seven days are less. Travel times in general, statutory holidays and weekends and summer and winter vacation are more than that at ordinary times.4,Suzhou sport tourism supplies comprehensive types of product, including sports tourism, sports cultural tourism, competition sports tourism and relaxed entertainment sports tourism and fitness type of sports tourism. But the development of sports tourism is not optimistic. In Suzhou, the participant form of sports tourism projects is relatively good, especially golf leisure projects. Although the development of sports tourism started later, it developed quickly.5,From SWOT analysis of the development of sports tourism in Suzhou, advantages of development of sports tourism are mainly embodied in: Strong economic advantage and advantageous geographical location, convenient transportation, rich resources superiority and the sports travel market potential advantage; Disadvantages reflects in: People awareness of sports tourism is not high, Residents of the ornamental event type sports consumption is low, and lack of professional talents, pollution of water resources is worse; and opportunities reflect in: the government department pays more serious attention to sports tourism, Beijing Olympic Games held successfully, ideas of PES are enhancing, the speed of Yangtze river delta region of regional integration speeds up, and Shanghai will host the world expo; threats reflect in: the competition between regions. The countermeasures of the development of Suzhou sport tourism: strengthening the government role and performing scientific planning; coordinate with regional and combination of promoting tourism integration strategy; clearing market structure and selecting favorable target market; development of sports tourism products should consider its product structure, the pertinence and different consumer market demands; changing significant tourist market product; developing products should adjust measures to local conditions; enhancing to train professional talents of sports tourism, which provides enough personnel for development of sports tourism. |
PDF Full Text Request