| As the first national tourism demonstration county in Shangluo,Zhashui county has a good development in tourism and tourism revenue has increased year by year.Through on-the-spot investigation,it is found that Zhashui county has abundant tourism resources and is suitable for the development of sports tourism.With the opening and opening of the West tussah expressway,Zhashui has integrated into the "one hour economic circle" in Xi'an,and the number of tourist arrivals is increasing.Nowadays,the development of sports tourism in Zhashui county is in the primary stage,the attraction of sports tourism resources is not enough,the sports tourism products lack innovation,and the integration of sports and tourism industry is not high.Therefore,how to improve the shortage of sports tourism resources,products,market and industrial side in Zhashui county is to be solved in this paper.The problem.By using the methods of literature,expert interview,field investigation,questionnaire survey,mathematical statistics and so on,the development path of sports tourism in Zhashui county is studied from the perspective of the whole domain tourism,and the Zhashui karst cave,Niu Bei Liang national Forest Park,Qinchu ancient road and nine Tianshan Mountains are visited on the spot,and to Zhashui The development of sports tourism resources in the county,sports tourism products,sports tourism market and sports tourism industry have been investigated and analyzed to find out the problems existing in the development of sports tourism in Zhashui county from the perspective of the global tourism.The results show that:1,Zhashui county sports tourism resources are extremely rich,the variety is complete,at present in the primary stage of development,the development degree of the local regional characteristics of sports tourism resources is not high,the attraction of sports tourism resources is not enough,the tourist stay is short,it is difficult to meet the needs of tourist sports tourism consumption.2,sports tourism products are not innovative enough.3,the attraction of scenic spots is not enough to meet the needs of tourists.4,the fusion degree of sports and tourism industry in Zhashui is not high.It is suggested that sports events should be vigorously organized and sports elements should be fully integrated into tourism festivals.5,the management of sports tourism departments and the related systems are backward.6,the publicity of sports tourism is not enough.In view of these problems,the development path of sports tourism in Zhashui County under the guidance of the concept of whole domain tourism is proposed,and it is studied from three aspects: development ideas,development patterns and development countermeasures,and the following are as follows:1,we should excavate sports tourism resources and create excellent projects according to local characteristics.2,enrich the sports tourism product system and improve the quality of sports tourism products.3,enhance the attractiveness of scenic spots to meet the needs of tourists.4,strengthen the integration of sports and tourism and speed up the development of sports tourism.5,establish and improve the management mode of sports tourism and rules and regulations of enterprise operation and management.6,increase the publicity of sports tourism and improve the visibility of tourism products. |
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