Research On Financial Risk Analysis And Prevention Of W Real Estate Company

The real estate industry is one of the pillar industries in our country.With the rapid development of China's economy,the constant changes in the domestic and international economic environment,the continuous adjustment of national policies,the financial risks are also increasing.For the real estate industry,because of its own characteristics,the area affected by the large,closely with other industries,pricing is greatly influenced by the market,a huge demand for funds,affected by the national economic policy.how to correctly identify the financial risk,and to prevent a series of financial risks,so as to ensure the healthy and stable development of enterprises it is related to the enterprise survival of the key problem.Based on the basic theory of financial risk,this paper analyzes the whole real estate industry on the basis of theory.The current real estate industry as a whole into a wave of rising prices,some parts of the regional housing prices are too high,the regional price is more obvious.The state has carried out a series of control measures,and the real estate industry has entered a period of stability from the stage of fanaticism.Social demand for real estate and compared to the past has been very different,the real estate industry is facing new challenges have come.The bigger the change,the greater the risk,also means greater profits.In this case,the development and characteristics of the real estate industry are introduced,and the characteristics and types of financial risk in the real estate industry are analyzed.Select the W Real Estate Company,through AHP,selection must analyze financial data,financial activities as the division,from two aspects of qualitative and quantitative analysis,further recognition of W Real Estate Company's financial risk,the characteristics of W and contact the Real Estate Company of the real estate industry,the internal and external factors affecting corporate financial risk,and scoring judge for W Real Estate Company financial risk early warning interval division,determine the company faces financial risk degree,finally through the analysis before judgment,according to Real Estate Company W financial risk and puts forward some corresponding preventive measures.It is hoped that this paper can give some reference to the financial risk control of China's real estate industry.