Research On Changing The Way Of Developing China's Foreign Trade Market In The New Normal

Since the reform and opening,our country conforms the trend of globalization and has a rapid development of foreign trade development,in 2010,China's export surpassed Germany,and in 2013,China's import surpassed the Unite States as the world's first country for trade in goods.With a complex and changing environment of international trade,since the international financial crisis,awareness of trade protectionism in major developed countries,with large uncertainties in external demand,and China has an increased competition in the international market.In the new normal,foreign trade has gradually entered the low stage of development,China's labor cost advantages gradually are reduced,requiring our country to adjust foreign trade strategy,according to international market demand,we should produce goods to satisfy consumers to enhance China's competitiveness in the global market.Our country should actively participate in international competition,so China's foreign trade enterprises can better enter the international market,maintaining sustained and stable growth in foreign trade,and this requires a change in the pattern of foreign trade development,so changing the way of foreign trade market.Only changing the way of foreign trade market to achieve the expansion of China's export market,China can continue to play a big manufacturing advantage of China's low cost,through transnational and domestic trade and integrated supply chain system,reducing export costs and enhancing penetration and competitive advantage of China's export commodities.Paper has the innovation of changing the way of developing China's foreign trade market in the focus on the change of foreign trade development way in the new normal,collecting the existing theory and literature in order to have a systematic literature classification and processing,and pointing out that China's foreign trade market development in the new normal is facing international environment and the existing problems.Although our country foreign trade development is rapid,having a high market concentration in China to relying on the traditional import and export markets,and import and export market still face adjusting and optimizing structure,low cost competitive advantage gradually is weakened,participating in international competition way in the market is lagging,lack of power to exploit the new market,enterprise independent innovation and technology research and development ability is not strong,rely mainly on low-cost manufacturing,makes our country export commodities in the global value chain low-end links.Through the analysis of China's foreign trade data,the establishment of foreign trade in the change of marketing performance evaluation model,the empirical analysis of the effects of various factors,through constant pioneering new high-tech product export market,and the transformation of the mode of foreign trade market development experience of developed countries for reference,put forward the countermeasure of changing the way of China's foreign trade market development.Including:optimizing the distribution and trade of the export market structure,strengthening the independent innovation and raising the proportion of high-tech products of total exports,building the international division of labor value chain promotion policy environment and product service supply chain system,innovative way to trade to integrate into the foreign retail system.