Study On The Evolution And Market Exploitation Of Tourist Flow Of South Korea In Henan Province Based On Market Life Cycle Theory

South Korea is not only China's largest source of entry countries,but also the largest source of entry in Henan.In the context of the rapid expansion of outbound tourism in Korea and the sustained and stable development of China's inbound tourism,it is of great significance to further study the development of Henan inbound tourism market in the study of spatial and temporal evolution and market development of tourism flow in Korea The This paper analyzes the current situation,distribution and evolution of the Korean tourists market in Henan Province from the perspective of time and space,and divides the market of the Korean tourists from the cities of Henan Province on the basis of the market life cycle theory The life cycle.From time to time,the attractiveness of Henan tourists to South Korea is higher than the national average in 2009 to 2014.The time distribution of Henan Province and the vast majority of cities is even higher than that of Korea and China.The overall attraction is the highest in northern Henan,followed by Henan;the lowest in eastern Henan,the second lowest in the south of Henan,and the difference in the attraction of the internal attraction of Yuzhong is very different.Big.From the spatial distribution,the Korean tourists in Henan Province have a high degree of aggregation and spatial variability,but the aggregation direction and the direction of variation are consistent.From a small regional point of view,South Korean tourists in Henan Province,the preferences of individual cities is particularly evident,a higher degree of pro-Lai degree.Through the Boston matrix model method,this paper analyzes the market competition of different Korean tourists in 2009-2011 and 2012-2014 in Henan provinces,and divides the Korean passenger market life cycle into participation,rise and growth,Mature,stagnant,recession six stages.Luoyang City,Anyang City,Xinxiang City has a very obvious and unique market base and competitive deviation advantages relative to the province,which has a very obvious and unique market base and competitive deviation advantage in Henan Province by deviating from the share model analysis method;Zhengzhou City,Kaifeng City,Jiaozuo City has a relatively good basis for the Korean source market,but the Korean source market position in a downward trend.Finally,according to the characteristics of the three components of the structure transfer component,the share component and the competitiveness component,the life cycle of the Korean tourist market is divided into four stages: stagnation,opportunity(potential),growth and maturity.Based on the theoretical analysis and empirical research,the life cycle of the Korean tourist market in Henan Province is divided into five stages: participation,rise,growth,maturity and stagnation.And on this basis,the development strategy of the Korean tourist market at different stages of development in Henan Province can be summarized into four strategies: strengthening regional tourism cooperation;tourism image integration marketing publicity;interchange friendly city cooperation;Tourism market integration point,the development of special tourism products.