| China’s economy and society have kept sustained and rapid development since the 16 th National Congress of Communist Party of China;which simultaneously led to highly prosperity of Chinese banking industry.As the products of the financial system reform in our country,city commercial banks also benefit from the rapid growth of macro-economy and dividend policy.However,the development of macro-economy has went into the “New normal” after the global financial crisis broke out in 2008.Subsequently,economic and financial environment has changed significantly.The development of banking industry has also come into a new turning point.Besides,the banking industry has faced with both the full liberalization of interest rate liberalization and rapid development of Internet finance.Thus,promoting reform and accelerating transformation have become the major topic for the survival and sustainable development of city commercial banks.In the “new normal” economy,the changing of motive force of economic growth and the re-balancing of the economy structure have a decisive influence on the macro-control policies and industrial transformation and upgrading.As a result,new demands have been bring up for the innovation and reform of banking industry,servicing real economy,optimizing business structure and controlling capital qualities.Along with the challenges for the operation and management of city commercial banks,the new normal economy has also bring big strategic opportunity for significant transformation.Through studying the connotation,characteristics and new trend of macro-economic operation under the new normal economy,this paper mainly analyzes on the policy environment,business environment and internal environment of the transitional development of city commercial banks.Taking the transformation development of Bank of Weifang as an example,this paper make a detailed analysis on its effect of the development strategy decision,transformation path selection and working strategy implementation.Based on summarizing the experiences and problems during the transformation development,some recommendations are put forward to implement the further strategic transformation of city commercial banks in the current macroeconomic situation.City commercial banks in China have a lot in common.As the city commercial banks all have to encounter the same difficulties and problems during the transformation development,the research conclusions of Bank of Weifang are expected to provide helpful experiences for the transformation strategy implementation,development orientation decision and development path selection of city commercial banks. |
