Risk Control Of Crowdfunding In Small And Micro Enterprises

The development of small and micro enterprises has played a positive role in promoting China’s economic development,especially in helping the rise of the market,expanding employment,promoting technological innovation and stabilizing social development.However,small and micro enterprises due to the limitations of their own size,has always been difficult to develop.After the financial crisis hit,more small and micro enterprises even worse.Small and micro-enterprise financing problems become the current problem.With the rise of the Internet boom,the arrival of large data,the traditional financial services and Internet companies combined to develop outstanding financing-a new type of financing.It’s the rise of small and micro enterprises to bring the dawn.Compared with the traditional financing methods,the public financing has low financing threshold,high financing efficiency,low financing cost and strong platform effect.Therefore,the public financing and small micro-enterprise is high degree of fit.However,the public as a new financing mode,even in the exploratory stage,there are many risks.Therefore,how to control the risk of small micro-enterprises to become the focus of this paper.This paper mainly from the risk identification,risk assessment,risk prevention in three aspects.Risk tree search method is used to identify the risk of small and micro enterprises,public investors,public platform and legal environment.The risk factors of small and micro enterprises are evaluated by fuzzy mathematics analytic hierarchy process(AHP).Finally,it summarizes the measures of risk prevention from the inside and outside of the enterprise,so as to achieve the purpose of risk control.